Analytics & Insights Manager: Marketing Data Leader

Omnicom Media; New York (NY); On-site; USD 110,000 - 145,000; Full time

Job summary

Omnicom Media in New York seeks a Manager of Analytics/Insights to design marketing analytics solutions across opportunity identification, segmentation, media analytics and CRM assessments. You will lead junior staff, train on data analysis, visualization and QA, and collaborate with cross-functional teams to plan, execute and evaluate campaigns.

The role requires 3–6 years in marketing analytics, mastery of Tableau/PowerBI/DataStudio, and SQL-based data handling, with a focus on translating

Qualifications

• Bachelor's degree preferred with 3-6 years in marketing analytics.
• Strong knowledge of analytics platforms and digital analytics tools.
• Experience with data infrastructure, SQL, and cloud storage is a plus.

Responsibilities

• Guide analysts in data extraction, hygiene, and quality control from multiple marketing platforms.
• Oversee development of analytical plans, including methodology and metrics.
• Support website and media tagging, implementation, and QA.
• Extract and analyze data from various sources to identify trends and insights.
• Communicate key findings and observations to stakeholders through clear presentations.
• Collaborate with internal teams to design and build reports that drive business outcomes.

Skills

Marketing analytics

Data storytelling

Mentoring

Education

Bachelor's degree

Tools

Tableau

PowerBI

Google DataStudio

Google Analytics

Tag Manager

Adobe Analytics

SQL

MYSQL

NO-SQL

Excel

PowerPoint

Job description

Omnicom Media in New York seeks a Manager of Analytics/Insights to design marketing analytics solutions across opportunity identification, segmentation, media analytics and CRM assessments. You will lead junior staff, train on data analysis, visualization and QA, and collaborate with cross-functional teams to plan, execute and evaluate campaigns.

The role requires 3–6 years in marketing analytics, mastery of Tableau/PowerBI/DataStudio, and SQL-based data handling, with a focus on translating