Director, Analytics

Edelman DXI; Washington (District of Columbia); On-site; USD 86,000 - 139,000; Full time

Benefits offered by this job

Medical and dental insurance

401K

Paid Time Off

Travel assistance

Wellness programming

Job summary

A leading global communications company is seeking a Director of Analytics to oversee measurement strategies for global clients. The ideal candidate will lead a team of analysts, applying data to enhance marketing efforts and foster collaboration across departments. Candidates should have at least 6 years of experience in marketing analytics, strong storytelling skills, and expertise in tools like Tableau and Google Data Studios. This role offers a competitive salary and a range of benefits including medical, dental, and 401K.

Qualifications

• 6+ years of experience with integrated marketing and communication tactics.
• Bachelor's or graduate degree from an accredited institution.
• Experience developing talent in an advertising agency or consulting environment.
• Expertise in cross-channel performance analytics and web analytics.
• Ability to manage multiple deliverables with various stakeholders.
• Experience in data storytelling and visualization tools.
• Understanding of AI applications in marketing and measurement.

Responsibilities

• Develop measurement frameworks and execute multi-channel strategies.
• Apply data to create a holistic view of the audience.
• Evaluate new data opportunities and methodologies.
• Foster creative data usage for business challenges.
• Guide decision-making with technical and non-technical groups.
• Manage and mentor a team of analysts.

Job description

Overview

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

Director, Analytics Edelman is seeking a Director, Marketing Analytics to join our Performance Marketing and Digital team. We are seeking an analytics leader who is passionate about learning, problem-solving, and leveraging data to re-define how businesses and brands interact with their customers. This role will oversee a team of analysts and work directly with internal stakeholders to define, build, and execute multi-channel measurement strategies for brand and acquisition programs for global clients. The ideal candidate should have experience in a cross-functional, collaborative environment and bring a balance of left-brained analytical fact-finding, paired with right-brained intuition and storytelling to service Edelman’s top clients.

Responsibilities

• Own the development of measurement frameworks, learning agendas, data integration and measurement execution across multiple client workstreams.
• Contextualize and apply data to generate a holistic view of the audience and inform the development of programs, content, and experiences.
• Apply knowledge of the client and the digital analytics craft to evaluate new data opportunities in the form of new sources, methodologies, technology partnership, client priorities, etc.
• Foster creative thinking around how to use data and how data can solve business challenges in support of marketing and communication activities.
• Collaborate with cross-discipline leads in Paid, Creative, Channel Strategy, Planning, Research and Business Intelligence to guide decision-making with technical and non-technical groups.
• Provide day-to-day management and mentorship to a team of analysts on both short and long-term projects.

Qualifications

• Have 6+ years of relevant professional experience working with integrated marketing and comms tactics (earned, owned, influencer, paid) and developing insights.
• Possess a bachelor or graduate degree from an accredited post-secondary institution.
• Experienced marketing analytics leader with experience onboarding, and developing talent ideally within an advertising agency, consulting, or other client-services environment.
• Expertise in cross-channel performance analytics with technical knowledge of web analytics, organic social analytics, influencer marketing, paid analytics, campaign lift studies, etc.
• Ability to simultaneously manage multiple deliverables with various stakeholders.
• An excellent data storyteller and visualizer, with experience in Tableau, Google Data Studios
• Ability to connect data to insights that drive program optimizations
• Understanding of AI landscape and the application of AI into marketing, comms, and measurement-related workstreams is a plus.

Compensation and Benefits

$86,000-139,000 a year

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programming.

Equal Opportunity

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.