Automation Sales Manager: Equity & Uncapped Commission

Formic; Michigan; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity in Formic

Comission-based uncapped

Healthcare coverage

Insurance benefits

EAP

Parental leave

Job summary

Formic, a robotics-enabled automation company, seeks an Automation Sales Manager to drive revenue growth and market expansion in your territory. You will own strategic plans, build deep knowledge of the regional manufacturing landscape, and establish trusted relationships with manufacturers, integrators, and partners.

You will lead commercial negotiations, manage the full sales cycle from first engagement to contract execution, and collaborate with Engineering and Solutions teams to tailor

Qualifications

• Experience managing entire B2B sales cycle from prospecting to close.
• Ability to build and execute territory plans and achieve revenue targets.
• Comfort with multi-stakeholder buying and technical decision makers.

Responsibilities

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers
• Develop tailored automation solutions in partnership with Solutions and Engineering teams
• Advance opportunities through the full sales cycle from prospecting to contract execution
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
• Represent Formic at industry events and trade shows to expand regional market presence
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy

Skills

Full-cycle B2B sales

Territory management

Pipeline development

CRM experience

Executive relationship building

Travel 75%

Tools

Salesforce

Job description

Formic, a robotics-enabled automation company, seeks an Automation Sales Manager to drive revenue growth and market expansion in your territory. You will own strategic plans, build deep knowledge of the regional manufacturing landscape, and establish trusted relationships with manufacturers, integrators, and partners.

You will lead commercial negotiations, manage the full sales cycle from first engagement to contract execution, and collaborate with Engineering and Solutions teams to tailor