Manager, Digital Paid Media — Growth & Impact

Astound Broadband; California; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k with employer match

Medical, dental, vision, life and STD

Paid time off 80 hours+

Floating holiday

Paid holidays

Paid sick leave

Tuition reimbursement

Employee discount

Job summary

Astound Broadband seeks a Manager, Digital Paid Media in California to lead paid search, social, programmatic, affiliate, and retargeting efforts. You will manage a multi-million-dollar budget and build a high-performing team to drive customer acquisition and revenue growth with data-driven decisions.

You will collaborate with Analytics, eCommerce, Finance, Brand, Creative, and agency partners to optimize campaigns, measure performance, and share strategic insights with senior leadership.

Qualifications

• 5–8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Management of complex performance media budgets; $10M+ preferred.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high‑performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.

Skills

Paid media

Team coaching

Analytics

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Advertising

Meta/Facebook

Affiliate platforms

Excel

Budget management

Communication

Education

Bachelor’s degree

Tools

CJ Affiliate

Impact

CRM/CDP

Job description

Astound Broadband seeks a Manager, Digital Paid Media in California to lead paid search, social, programmatic, affiliate, and retargeting efforts. You will manage a multi-million-dollar budget and build a high-performing team to drive customer acquisition and revenue growth with data-driven decisions.

You will collaborate with Analytics, eCommerce, Finance, Brand, Creative, and agency partners to optimize campaigns, measure performance, and share strategic insights with senior leadership.