Loyalty Growth Strategist

Stater Bros. Markets, Inc.; San Bernardino (CA); On-site; USD 85,000 - 100,000; Full time

Job summary

Stater Bros. Markets, Inc. in Southern California seeks a Loyalty Program Specialist to drive customer engagement and incremental growth through targeted campaigns, earn-and-burn structures, and gamified challenges.

You will own end-to-end loyalty operations from segmentation to deployment, ensuring measurable ROI. Collaborating with Marketing and vendor partners, you will analyze campaign data, run tests, optimize offers, and recommend new loyalty mechanics to boost trip frequency and basket

Qualifications

• Bachelor's degree in Business, Marketing, Data Analytics, Statistics, Economics or related field
• Experience in loyalty marketing and CRM executing personalized campaigns using large datasets and audience management
• Detail-oriented with excellent project management, organizational, and time management skills
• Demonstrated experience with customer analytics, A/B testing, incrementality testing, and evaluating campaign performance data
• Strong analytical skills with the ability to interpret customer behavior and promotional data
• Strong communication skills and ability to collaborate cross-functionally
• Hands-on experience with Eagle Eye, Birdzi, or similar loyalty platforms
• Familiarity with Power BI or BI tools

Responsibilities

• Develop, implement and process operational deliverables for end-to-end targeted and personalized loyalty campaigns and promotions
• Partner with Marketing teammates in developing effective audience-targeted messaging
• Manage customer audience ingestion and QC for accurate segmentation prior to campaign launches
• Design and execute structured A/B tests to optimize offer performance and engagement
• Monitor active promotions and resolve technical issues with internal teams and platform partners
• Maintain campaign calendars and timelines aligned with promotions
• Identify operational efficiencies to streamline workflows and establish best practices
• Recommend program enhancements and personalization strategies to drive growth
• Collaborate with internal and vendor partners to track and report key metrics to model customer behavior
• Perform other duties to support business priorities

Skills

Loyalty marketing

CRM & segmentation

Data analytics

Campaign management

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, Data Analytics, Statistics, Economics or related field

Tools

Eagle Eye

Birdzi

Power BI

Job description

Stater Bros. Markets, Inc. in Southern California seeks a Loyalty Program Specialist to drive customer engagement and incremental growth through targeted campaigns, earn-and-burn structures, and gamified challenges.

You will own end-to-end loyalty operations from segmentation to deployment, ensuring measurable ROI. Collaborating with Marketing and vendor partners, you will analyze campaign data, run tests, optimize offers, and recommend new loyalty mechanics to boost trip frequency and basket