Loyalty Program Specialist

Stater Bros. Markets; San Bernardino (CA); On-site; USD 37,000 - 45,000; Full time

Job summary

Stater Bros. Markets in San Bernardino, CA, is hiring a Loyalty Program Specialist to drive customer engagement through targeted loyalty campaigns and promotions.

You will own end-to-end operations, optimize spend, and increase customer lifetime value while collaborating across marketing, analytics, and vendor partners. The role emphasizes audience segmentation, campaign deployment, and data-driven decision making with a focus on measurable ROI and growth.

Qualifications

• Loyalty marketing and CRM campaigns using large customer datasets.
• Strong analytical skills to interpret campaign performance data.
• Experience with segmentation, A/B testing, and ROI measurement.
• Detail-oriented with project management and cross-functional collaboration.
• Familiarity with BI tools and loyalty platforms is preferred.

Responsibilities

• Develop and run end-to-end loyalty campaigns and promotions.
• Partner with Marketing to create targeted audience messaging.
• Manage audience ingestion and segmentation before launches.
• Design and execute A/B tests to optimize offers and engagement.
• Monitor promotions and resolve issues with internal teams and partners.
• Maintain calendars and timelines for campaigns.
• Identify efficiencies and establish workflow standards.
• Recommend enhancements and personalization strategies.
• Track and report key metrics to model customer behavior.

Skills

Loyalty marketing

CRM

Data analytics

A/B testing

Campaign management

Power BI

Audience management

Cross-functional collaboration

Project management

Education

Bachelor’s degree

Tools

Eagle Eye

Birdzi

Power BI

Job description

Address: 301 S Tippecanoe Avenue

Location: San Bernardino, CA, US, 92408

Store Number: MAINOFFICE

Sponsorship: Please note Stater Bros. Markets is not able to consider candidates who will require visa sponsorship at the time of application or in the future.

Work Schedule: Day

Job Type: Full-Time

Union Position: Non-Union

Employee Pay Type: Hourly

Work Environment: 100% On-Site

Compensation: $27.20 – $33.00

(this represents the expected pay range for this job requisition. Ultimately, in determining your pay, we'll consider your experience and other job-related factors)

Department: Integrated Marketing

Job Summary

The Loyalty Program Specialist drives customer engagement and incremental growth for Stater Bros. Markets by executing targeted and personalized loyalty campaigns and promotions, points based earn-and-burn offer structures, and gamified challenges. This hands-on role leads end-to-end loyalty campaign operations to increase trip frequency, basket size, and customer lifetime value (CLV).

Working cross-functionally, the Loyalty Program Specialist ensures precise audience segmentation, seamless campaign deployment, and continuous optimization through test-and-learn strategies. Passionate about customer behavior and retail innovation, this individual blends operational excellence with data-driven insights to elevate the customer experience and deliver measurable ROI to the business.

Job Responsibilities

• Develop, implement and process operational deliverables for end-to-end targeted and personalized loyalty campaigns and promotions, points based earn-and-burn offers, and customer spend threshold challenges
• Partner with Marketing teammates in the development of effective, relevant audience targeted messaging to enable promotional effectiveness
• Manage customer audience ingestion and QC for accurate customer segmentation prior to campaign launches
• Design and execute structured A/B tests to optimize offer performance, redemption rates, and customer engagement
• Monitor active promotions and resolve technical issues in coordination with internal teams and external platform partners
• Maintain campaign calendars and timelines to ensure alignment with marketing communications and promotional planning activities
• Identify operational efficiencies to streamline campaign workflows and establish execution standards and best practices
• Recommend program enhancements, new loyalty mechanics, and personalization strategies to drive growth and retention
• Collaborate internally and with vendor business partners to track, analyze, and report on key program metrics (including incremental sales, basket lift, trip frequency, and churn rate) to model customer behavior and translate the data into actionable insights
• Perform other duties and assignments as needed to support business priorities, loyalty program execution, and operational requirements

Requirements / Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, Economics or a related field preferred; equivalent, relevant experience may be considered in lieu of education
• Experience in loyalty marketing and customer relationship management (CRM) executing personalized, segmented marketing campaigns using large customer datasets and audience management processes highly preferred
• Detail-oriented with excellent project management, organizational, and time management skills to handle multiple campaigns simultaneously
• Demonstrated experience with customer analytics, A/B testing, incrementality testing, and evaluating complex campaign performance data
• Strong analytical skills with the ability to interpret customer behavior and promotional performance data
• Strong communication skills and ability to collaborate cross-functionally
• Hands-on experience with Eagle Eye, Birdzi, or similar retail loyalty and personalization platforms preferred
• Familiarity with Power BI or other business intelligence tools preferred

Additional Information

Applications will be received until a sufficient number of applications are received.

All communications regarding the selection process will be conducted via telephone or e-mail. Applicants are strongly encouraged to monitor their e-mail regularly and remain attentive to incoming phone calls to ensure they do not miss important updates related to this recruitment.

Please note: Stater Bros. Markets is not able to consider candidates who will require visa sponsorship at the time of application or in the future.

Join our team and make a difference.

Be a part of a team that makes a difference in the communities we serve.

• We value and appreciate our teammates.
• We treat others like we want to be treated.
• We like to challenge the status quo and are actively embracing change.
• We are a team that fosters open communication.
• We have fun and celebrate our teammate’s achievements and failures.

Nearest Major Market: San Bernardino

Nearest Secondary Market: Los Angeles