Loyalty Program Specialist

Stater Bros. Markets, Inc.; San Bernardino (CA); On-site; USD 85,000 - 100,000; Full time

Job summary

Stater Bros. Markets, Inc. in Southern California seeks a Loyalty Program Specialist to drive customer engagement and incremental growth through targeted campaigns, earn-and-burn structures, and gamified challenges.

You will own end-to-end loyalty operations from segmentation to deployment, ensuring measurable ROI. Collaborating with Marketing and vendor partners, you will analyze campaign data, run tests, optimize offers, and recommend new loyalty mechanics to boost trip frequency and basket

Qualifications

• Bachelor's degree in Business, Marketing, Data Analytics, Statistics, Economics or related field
• Experience in loyalty marketing and CRM executing personalized campaigns using large datasets and audience management
• Detail-oriented with excellent project management, organizational, and time management skills
• Demonstrated experience with customer analytics, A/B testing, incrementality testing, and evaluating campaign performance data
• Strong analytical skills with the ability to interpret customer behavior and promotional data
• Strong communication skills and ability to collaborate cross-functionally
• Hands-on experience with Eagle Eye, Birdzi, or similar loyalty platforms
• Familiarity with Power BI or BI tools

Responsibilities

• Develop, implement and process operational deliverables for end-to-end targeted and personalized loyalty campaigns and promotions
• Partner with Marketing teammates in developing effective audience-targeted messaging
• Manage customer audience ingestion and QC for accurate segmentation prior to campaign launches
• Design and execute structured A/B tests to optimize offer performance and engagement
• Monitor active promotions and resolve technical issues with internal teams and platform partners
• Maintain campaign calendars and timelines aligned with promotions
• Identify operational efficiencies to streamline workflows and establish best practices
• Recommend program enhancements and personalization strategies to drive growth
• Collaborate with internal and vendor partners to track and report key metrics to model customer behavior
• Perform other duties to support business priorities

Skills

Loyalty marketing

CRM & segmentation

Data analytics

Campaign management

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, Data Analytics, Statistics, Economics or related field

Tools

Eagle Eye

Birdzi

Power BI

Job description

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DEPARTMENT:

Integrated Marketing

JOB SUMMARY:

The Loyalty Program Specialist drives customer engagement and incremental growth for Stater Bros. Markets by executing targeted and personalized loyalty campaigns and promotions, points based earn-and-burn offer structures, and gamified challenges. This hands-on role leads end-to-end loyalty campaign operations to increase trip frequency, basket size, and customer lifetime value (CLV).

Working cross-functionally, the Loyalty Program Specialist ensures precise audience segmentation, seamless campaign deployment, and continuous optimization through test-and-learn strategies. Passionate about customer behavior and retail innovation, this individual blends operational excellence with data-driven insights to elevate the customer experience and deliver measurable ROI to the business.

JOB RESPONSIBILITIES:

• Develop, implement and process operational deliverables for end-to-end targeted and personalized loyalty campaigns and promotions, points based earn-and-burn offers, and customer spend threshold challenges
• Partner with Marketing teammates in the development of effective, relevant audience targeted messaging to enable promotional effectiveness
• Manage customer audience ingestion and QC for accurate customer segmentation prior to campaign launches
• Design and execute structured A/B tests to optimize offer performance, redemption rates, and customer engagement
• Monitor active promotions and resolve technical issues in coordination with internal teams and external platform partners
• Maintain campaign calendars and timelines to ensure alignment with marketing communications and promotional planning activities
• Identify operational efficiencies to streamline campaign workflows and establish execution standards and best practices
• Recommend program enhancements, new loyalty mechanics, and personalization strategies to drive growth and retention
• Collaborate internally and with vendor business partners to track, analyze, and report on key program metrics (including incremental sales, basket lift, trip frequency, and churn rate) to model customer behavior and translate the data into actionable insights
• Perform other duties and assignments as needed to support business priorities, loyalty program execution, and operational requirements

REQUIREMENTS / QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, Economics or a related fieldpreferred; equivalent, relevant experience may be considered in lieu of education
• Experience in loyalty marketing and customer relationship management (CRM) executing personalized, segmented marketing campaigns using large customer datasets and audience management processes highly preferred
• Detail-oriented with excellent project management, organizational, and time management skills to handle multiple campaigns simultaneously
• Demonstrated experience with customer analytics, A/B testing, incrementality testing, and evaluating complex campaign performance data
• Strong analytical skills with the ability to interpret customer behavior and promotional performance data
• Strong communication skills and ability to collaborate cross-functionally
• Hands-on experience with Eagle Eye, Birdzi, or similar retail loyalty and personalization platforms preferred
• Familiarity with Power BI or other business intelligence tools preferred

Please note: Stater Bros. Markets is not able to consider candidates who will require visa sponsorship at the time of application or in the future.

Join our team and make a difference.

Be a part of a team that makes a difference in the communities we serve.

• We value and appreciate our teammates.
• We treat others like we want to be treated.
• We like to challenge the status quo and are actively embracing change.
• We are a team that fosters open communication.
• We have fun and celebrate our teammate’s achievements and failures.

Nearest Major Market: San Bernardino
Nearest Secondary Market: Los Angeles