Loyalty Program Specialist

Stater Bros. Markets; California; On-site; USD 75,000 - 110,000; Full time

Job summary

Stater Bros. Markets is seeking a Loyalty Program Specialist to drive customer engagement through targeted campaigns, earn-and-burn offers, and gamified challenges in California.

You will manage end-to-end loyalty operations, partner with Marketing, ensure accurate audience ingestion, run A/B tests, and report on key metrics like incremental sales, trip frequency, and CLV. This role blends operational excellence with data-driven insights to deliver measurable ROI.

Qualifications

• Bachelor's degree in Business, Marketing, Data Analytics, Statistics, Economics or a related field.
• Experience in loyalty marketing and CRM with large customer datasets.
• Detail-oriented with strong project management and time management skills.
• Proven ability to analyze campaign performance data and extract insights.
• Excellent cross-functional collaboration and communication.
• Hands-on experience with Eagle Eye, Birdzi, or similar loyalty platforms.
• Familiarity with Power BI or BI tools.

Responsibilities

• Develop, implement and process end-to-end loyalty campaigns and promotions.
• Partner with Marketing to craft audience-targeted messaging for promotions.
• Manage audience ingestion and QC for accurate segmentation.
• Design and execute structured A/B tests to optimize performance.
• Monitor active promotions and resolve technical issues with internal/external teams.
• Maintain campaign calendars aligned with marketing plans.
• Identify operational efficiencies and establish execution standards.
• Report on metrics (incremental sales, basket lift, trip frequency) to guide decisions.

Skills

Loyalty marketing

CRM campaigns

Data analytics

A/B testing

Cross-functional collaboration

Audience segmentation

BI tools

Education

Bachelor's degree in Business/Marketing/Data Analytics or related field

Tools

Power BI

Eagle Eye

Birdzi

Job description

The Loyalty Program Specialist drives customer engagement and incremental growth for Stater Bros. Markets by executing targeted and personalized loyalty campaigns and promotions, points based earn-and-burn offer structures, and gamified challenges. This hands-on role leads end-to-end loyalty campaign operations to increase trip frequency, basket size, and customer lifetime value (CLV).

Working cross-functionally, the Loyalty Program Specialist ensures precise audience segmentation, seamless campaign deployment, and continuous optimization through test-and-learn strategies. Passionate about customer behavior and retail innovation, this individual blends operational excellence with data-driven insights to elevate the customer experience and deliver measurable ROI to the business.

JOB DUTIES & RESPONSIBILITIES:

Please provide a detailed description of the job, duties, and responsibilities. Include key tasks, projects and objectives.

• Develop, implement and process operational deliverables for end-to-end targeted and personalized loyalty campaigns and promotions, points based earn-and-burn offers, and customer spend threshold challenges
• Partner with Marketing teammates in the development of effective, relevant audience targeted messaging to enable promotional effectiveness
• Manage customer audience ingestion and QC for accurate customer segmentation prior to campaign launches
• Design and execute structured A/B tests to optimize offer performance, redemption rates, and customer engagement
• Monitor active promotions and resolve technical issues in coordination with internal teams and external platform partners
• Maintain campaign calendars and timelines to ensure alignment with marketing communications and promotional planning activities
• Identify operational efficiencies to streamline campaign workflows and establish execution standards and best practices
• Recommend program enhancements, new loyalty mechanics, and personalization strategies to drive growth and retention
• Collaborate internally and with vendor business partners to track, analyze, and report on key program metrics (including incremental sales, basket lift, trip frequency, and churn rate) to model customer behavior and translate the data into actionable insights
• Perform other duties and assignments as needed to support business priorities, loyalty program execution, and operational requirements

MINIMUM REQUIREMENTS / QUALIFICATIONS:

Please describe what knowledge, skills, and abilities are required to perform the daily tasks and job duties bulleted above.

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, Economics or a related field preferred; equivalent, relevant experience may be considered in lieu of education.
• Experience in loyalty marketing and customer relationship management (CRM) executing personalized, segmented marketing campaigns using large customer datasets and audience management processes highly preferred
• Detail-oriented with excellent project management, organizational, and time management skills to handle multiple campaigns simultaneously
• Demonstrated experience with customer analytics, A/B testing, incrementality testing, and evaluating complex campaign performance data
• Strong analytical skills with the ability to interpret customer behavior and promotional performance data
• Strong communication skills and ability to collaborate cross-functionally
• Hands-on experience with Eagle Eye, Birdzi, or similar retail loyalty and personalization platforms preferred
• Familiarity with Power BI or other business intelligence tools preferred