Loyalty Growth & Personalization Lead

Stater Bros. Markets; California; On-site; USD 75,000 - 110,000; Full time

Job summary

Stater Bros. Markets is seeking a Loyalty Program Specialist to drive customer engagement through targeted campaigns, earn-and-burn offers, and gamified challenges in California.

You will manage end-to-end loyalty operations, partner with Marketing, ensure accurate audience ingestion, run A/B tests, and report on key metrics like incremental sales, trip frequency, and CLV. This role blends operational excellence with data-driven insights to deliver measurable ROI.

Qualifications

• Bachelor's degree in Business, Marketing, Data Analytics, Statistics, Economics or a related field.
• Experience in loyalty marketing and CRM with large customer datasets.
• Detail-oriented with strong project management and time management skills.
• Proven ability to analyze campaign performance data and extract insights.
• Excellent cross-functional collaboration and communication.
• Hands-on experience with Eagle Eye, Birdzi, or similar loyalty platforms.
• Familiarity with Power BI or BI tools.

Responsibilities

• Develop, implement and process end-to-end loyalty campaigns and promotions.
• Partner with Marketing to craft audience-targeted messaging for promotions.
• Manage audience ingestion and QC for accurate segmentation.
• Design and execute structured A/B tests to optimize performance.
• Monitor active promotions and resolve technical issues with internal/external teams.
• Maintain campaign calendars aligned with marketing plans.
• Identify operational efficiencies and establish execution standards.
• Report on metrics (incremental sales, basket lift, trip frequency) to guide decisions.

Skills

Loyalty marketing

CRM campaigns

Data analytics

A/B testing

Cross-functional collaboration

Audience segmentation

BI tools

Education

Bachelor's degree in Business/Marketing/Data Analytics or related field

Tools

Power BI

Eagle Eye

Birdzi

Job description

Stater Bros. Markets is seeking a Loyalty Program Specialist to drive customer engagement through targeted campaigns, earn-and-burn offers, and gamified challenges in California.

You will manage end-to-end loyalty operations, partner with Marketing, ensure accurate audience ingestion, run A/B tests, and report on key metrics like incremental sales, trip frequency, and CLV. This role blends operational excellence with data-driven insights to deliver measurable ROI.