Loyalty Growth Manager: Retention & Rewards

Bruceton Farm Service; Morgantown (WV); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health Insurance

401(K) Matching

Paid Time Off

Disability Insurance

Opportunities for Advancement

Job summary

Bruceton Farm Service is seeking a data-driven Loyalty Manager to own the daily operations and growth of our customer rewards program. You will analyze customer behavior, execute targeted retention campaigns, and optimize member perks to increase CLV.

You will sit between marketing and product, turning insights into strategic rewards that drive advocacy. The role involves managing daily program operations, launches, and cross-functional collaboration with Tech, Product, and Support to enhance

Qualifications

• Experience in customer loyalty, lifecycle marketing, or CRM management.
• Bachelor's degree in Marketing, Business, Analytics, or related field.

Responsibilities

• Manage daily execution, reward catalogs, and rules of the loyalty program.
• Launch targeted promotions, lifecycle emails, and exclusive perks to member segments.
• Track KPIs including retention rate, repeat purchase rate, and reward redemption.
• Collaborate with Tech, Product, and Support teams to fix bugs and improve UX.
• Serve as main contact for external loyalty platforms and agencies.

Skills

CRM tools

Data analysis

Lifecycle marketing

Campaign management

Excel / Sheets

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Braze

Salesforce

HubSpot

Job description

Bruceton Farm Service is seeking a data-driven Loyalty Manager to own the daily operations and growth of our customer rewards program. You will analyze customer behavior, execute targeted retention campaigns, and optimize member perks to increase CLV.

You will sit between marketing and product, turning insights into strategic rewards that drive advocacy. The role involves managing daily program operations, launches, and cross-functional collaboration with Tech, Product, and Support to enhance