CRM & Loyalty Growth Lead

Gelson's; Santa Fe Springs (CA); On-site; USD 87,000 - 95,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Employee assistance program

Flexible spending accounts

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Job summary

Gelson’s Markets in Santa Fe Springs, CA, seeks a results‑driven marketer to lead the Gelson’s Rewards program and CRM lifecycle marketing. You will drive enrollment, activation, engagement, retention, and customer value across digital, e‑commerce, and in‑store touchpoints.

You will develop customer journeys, segmentation, and personalized communications, leveraging data insights to improve loyalty performance and revenue.

Qualifications

• 4–7 years in loyalty, CRM, lifecycle, retention, or customer engagement marketing.

Responsibilities

• Own and optimize Gelson’s Digital Rewards program, driving enrollment, activation, engagement, retention, and customer value.
• Develop CRM and lifecycle marketing approach, customer journeys, and targeted communications across email, digital, loyalty, and e‑commerce channels.
• Use customer behavior, purchase patterns, and lifecycle stage to build segmentation, personalization, retention, re-engagement, and win-back programs.
• Identify opportunities to increase customer acquisition, conversion, repeat purchases, visit frequency, and incremental revenue.
• Manage the loyalty and customer marketing calendar, aligning programs with campaigns, promotions, and business priorities.
• Plan and evaluate tests across offers, messaging, timing, frequency, channels, and customer journeys; use results to improve performance.
• Partner with Marketing Operations & Analytics to monitor KPIs, enrollment, retention, engagement, spend, conversion, and customer lifetime value.
• Collaborate with Content, Creative, Merchandising, IT, Operations, and E‑Commerce to deliver consistent customer experiences across digital and physical channels.
• Manage relationships with loyalty, CRM, technology, agency, and digital marketing partners; align deliverables with business goals.
• Stay current on loyalty, CRM, lifecycle marketing, personalization, and digital customer engagement trends applicable to retail and grocery.

Skills

Loyalty marketing

CRM

Lifecycle marketing

Segmentation

Personalization

Project management

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Job description

Gelson’s Markets in Santa Fe Springs, CA, seeks a results‑driven marketer to lead the Gelson’s Rewards program and CRM lifecycle marketing. You will drive enrollment, activation, engagement, retention, and customer value across digital, e‑commerce, and in‑store touchpoints.

You will develop customer journeys, segmentation, and personalized communications, leveraging data insights to improve loyalty performance and revenue.