Senior Loyalty Marketing Strategist

Williams-Sonoma, Inc.; San Francisco (CA); On-site; USD 55,000 - 92,000; Full time

Benefits offered by this job

Discount on all WS I brands

401(k) plan and investment options

Paid vacations and holidays

Health benefits including dental and V

Commuter benefits

Wellness program

Job summary

Williams-Sonoma, Inc. is seeking a Senior Analyst, Loyalty Marketing to develop, execute, and optimize campaigns across The Key Rewards program for multiple brands. You will align with internal teams and external partners to drive member engagement, card acquisition, and cross-brand shopping.

The role requires strong marketing analytics, project management, and communication skills, with visibility across the organization and opportunities to influence strategy and customer journeys.

Qualifications

• 2–4 years in performance marketing; retail or loyalty experience preferred.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Excellent written and verbal communication skills, with the ability to tailor messages for different audiences.
• Proficient in Excel and PowerPoint; budgeting, invoicing, or vendor management experience preferred.

Responsibilities

• Own and manage loyalty marketing campaigns across email, digital, print, stores, site placements, and other channels; oversee briefs, timelines, approvals, execution, and post-campaign analysis.
• Maintain and evolve the loyalty marketing calendar with brand teams to deliver cross-brand messages.
• Partner with stakeholders, Capital One, and vendors to develop online and offline campaigns supporting program objectives.
• Use web and customer analytics to improve campaign performance and experience.
• Collaborate to define target audiences, refresh creative, and optimize placements.

Skills

Performance marketing

Data analysis

Excel

PowerPoint

Cross-functional collaboration

Communication

Education

Bachelor’s degree in business/marketing/analytics

Tools

Domo

Tableau

Adobe Analytics

Job description

Williams-Sonoma, Inc. is seeking a Senior Analyst, Loyalty Marketing to develop, execute, and optimize campaigns across The Key Rewards program for multiple brands. You will align with internal teams and external partners to drive member engagement, card acquisition, and cross-brand shopping.

The role requires strong marketing analytics, project management, and communication skills, with visibility across the organization and opportunities to influence strategy and customer journeys.