Loyalty Programs Lead - CRM & Growth Insights

Malibu Jack's; Plano (TX); On-site; USD 90,000 - 135,000; Full time

Job summary

Five Star Parks & Attractions is seeking a Loyalty Manager to own and evolve our cross-brand loyalty program. Reporting to the VP of Marketing, you will shape rewards, memberships, and CRM journeys, turning guests into regulars and regulars into fans.

You’ll partner with Sales, Creative, Finance, Operations, and IT to design simple, profitable programs, run tests, and deliver actionable reporting. The role requires 4+ years in loyalty/CRM, hands-on Klaviyo experience, and a data-driven mindset.

Qualifications

• 4+ years in loyalty, CRM, membership, or retention marketing.
• Proven track record launching or growing loyalty programs.
• Strong email design skills and on-brand execution.
• Analytical, with experience turning data into actions.
• Hands-on Klaviyo experience.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Develop and own the loyalty roadmap across all brands.
• Launch, manage, and optimize loyalty and membership offerings.
• Build segmented email, SMS, and in-app journeys in Klaviyo.
• Define KPIs and track enrollment, retention, and revenue.
• Drive sign-ups at parks, online, and at point of sale.
• Collaborate with Sales, Finance, IT on program economics and integration.
• Plan member-exclusive offers and partner rewards.
• Run A/B tests to improve performance.
• Deliver regular performance reporting to leadership.

Skills

Loyalty Marketing

CRM

Email Marketing

Data Analysis

Klaviyo

Cross-functional Collaboration

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

GA4

SQL

Looker Studio

Job description

Five Star Parks & Attractions is seeking a Loyalty Manager to own and evolve our cross-brand loyalty program. Reporting to the VP of Marketing, you will shape rewards, memberships, and CRM journeys, turning guests into regulars and regulars into fans.

You’ll partner with Sales, Creative, Finance, Operations, and IT to design simple, profitable programs, run tests, and deliver actionable reporting. The role requires 4+ years in loyalty/CRM, hands-on Klaviyo experience, and a data-driven mindset.