Lifecycle Programs Lead: Strategy, Messaging & AI Enablement

Upside; New York (NY); Híbrido; USD 150.000 - 178.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical/Dental/Vision

Equity

401(k)

Parental leave

Flexible work

Lunch reimbursement

Learning stipend

Unlimited PTO

Transparent culture

Descripción de la vacante

Upside is seeking a Senior Manager, Lifecycle Program Enablement to lead the quality of messaging and the efficiency of how we deploy lifecycle programs. You will run programs, coordinate briefs and campaigns, and coach the lifecycle team while championing AI-assisted workflows to reduce repetitive work.

You’ll report to the Director of Lifecycle Marketing and collaborate with Creative, Product Marketing, and Retail Partner Marketing.

Formación

• 10+ years in Lifecycle Marketing or consumer marketing.
• 4+ years leading teams (4+ people).
• Bachelor's degree in Marketing, Business Administration, or related field.
• Experience with Braze, Iterable, or Salesforce Marketing Cloud.

Responsabilidades

• Own lifecycle marketing strategy, messaging, and creative across Growth workstreams.
• Review briefs, copy, and creative before they ship; ensure clear value to users.
• Coach team on marketing craft: audience insight, message hierarchy, hooks, CTAs, channel-appropriate copy.
• Build testing into programs to improve based on evidence.
• Run lifecycle program management across the roadmap; manage capacity and delivery.

Conocimientos

Lifecycle Marketing

Program Management

Team Leadership

Marketing Strategy

Communication

Educación

Bachelor's degree

Herramientas

Braze

Iterable

SFMC

Descripción del empleo

Upside is seeking a Senior Manager, Lifecycle Program Enablement to lead the quality of messaging and the efficiency of how we deploy lifecycle programs. You will run programs, coordinate briefs and campaigns, and coach the lifecycle team while championing AI-assisted workflows to reduce repetitive work.

You’ll report to the Director of Lifecycle Marketing and collaborate with Creative, Product Marketing, and Retail Partner Marketing.