Senior Lifecycle Marketing Programs Lead - AI-Driven

Wwshemi; New York, Washington (NY, District of Columbia); Híbrido; USD 150 000 - 178 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, dental, and vision coverage

Equity (ISOs)

401(k) program

Family planning programs + paid Par­en

Physical fitness and wellness

Emotional and mental health support

Unlimited PTO + 10 paid holidays + 1-w

Flexible work environment

Lunch reimbursement

Resumo da oferta

Upside is seeking a Senior Manager, Lifecycle Program Enablement, to be the strategic conscience of lifecycle messaging and to run programs that turn briefs into campaigns. You will lead cross-functional teams, coach on marketing craft, and champion AI-assisted workflows to boost throughput while maintaining message quality.

You will report to the Director of Lifecycle Marketing as the right-hand to drive three Growth workstreams, manage a team including contractors, and ensure on-time,

Qualificações

• 10+ years of progressive experience in Lifecycle Marketing, CRM, or consumer marketing, including 4+ years managing teams.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Exceptional marketing strategist and editor with a portfolio of consumer lifecycle messaging and creative; can diagnose why a message isn't landing and fix it.
• Proven track record of coaching teams to raise the quality of copy, creative, and campaign strategy.
• Exceptionally organized program and project manager across many concurrent campaigns and stakeholders.
• Working fluency in modern marketing engagement platforms such as Braze, Iterable, or Salesforce Marketing Cloud: enough to read a build, know what's possible, and judge execution, though technical platform ownership isn't part of this role.
• AI-forward leader with hands-on experience adopting AI tools and agents in marketing workflows.
• Data-informed, test-and-learn mindset applied to messaging and creative.
• Excellent communication skills, with the ability to influence without authority and give direct, constructive creative feedback at all levels.

Responsabilidades

• Raise the Bar on Strategy & Messaging: own lifecycle strategy, messaging, and creative across Growth workstreams.
• Run Lifecycle Programs & Project Management: manage intake, prioritization, timelines, and delivery across all Growth workstreams.
• Lead & Grow the Team: hire, coach, and manage Programs & Tactical Build Support and contractors.
• Drive AI & Agent Adoption in Marketing Workflows: champion AI-assisted workflows and shift repeatable work to agents.
• Be the Director's #2 on Marketing Programs: act as operating partner and align cross-functional teams.
• Competencies You'll Need: 10+ years in lifecycle marketing and 4+ years leading teams.
• Location-based requirements: hybrid DC/NYC with in-office attendance portions.

Conhecimentos

Lifecycle Marketing

CRM

Team Leadership

Formação académica

Bachelor's degree in Marketing, Business Administration, or related field

Ferramentas

Braze

Iterable

Salesforce Marketing Cloud

Descrição da oferta de emprego

Upside is seeking a Senior Manager, Lifecycle Program Enablement, to be the strategic conscience of lifecycle messaging and to run programs that turn briefs into campaigns. You will lead cross-functional teams, coach on marketing craft, and champion AI-assisted workflows to boost throughput while maintaining message quality.

You will report to the Director of Lifecycle Marketing as the right-hand to drive three Growth workstreams, manage a team including contractors, and ensure on-time,