Senior Lifecycle Marketing Programs Lead (Hybrid)

Upside; Washington (District of Columbia); Hybride; USD 150 000 - 178 000; Plein temps

Avantages offerts par ce poste

Medical coverage

Dental coverage

Vision coverage

Equity (ISOs)

401(k)

Résumé du poste

Upside is seeking a Senior Manager, Lifecycle Program Enablement to own messaging quality and the workflows that turn briefs into sends. You’ll lead Programs & Tactical Build Support, coach the lifecycle team, and champion AI-assisted workflows that increase impact with a small team.

You’ll report to the Director of Lifecycle Marketing in a hybrid role based in DC or NYC, and you’ll guide the team through strategy, briefs, and vendor partnerships while maintaining exceptional product

Qualifications

• 10+ years in Lifecycle Marketing, CRM, or consumer marketing,incl 4+ years leading teams.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Exceptional strategist and editor with portfolio of lifecycle messaging.
• Proven ability to coach teams to raise copy, creative, and campaign quality.
• Strong program and project management across multiple campaigns and stakeholders.
• Experience with Braze, Iterable, or Salesforce Marketing Cloud.

Responsabilités

• Raise the bar on strategy, messaging, and creative across Growth workstreams.
• Run lifecycle programs and project management across the roadmap.
• Lead and grow the Programs & Tactical Build Support team and contractors.
• Drive AI-assisted workflows and agent adoption in marketing processes.
• Be the Director’s operating partner, represent lifecycle programs in cross-functional forums.

Connaissances

Marketing strategy

Editing

Program management

People leadership

AI adoption

Data-driven

Communication

Formation

Bachelor’s degree in Marketing or Business Administration

Outils

Braze

Iterable

Salesforce Marketing Cloud

Description du poste

Upside is seeking a Senior Manager, Lifecycle Program Enablement to own messaging quality and the workflows that turn briefs into sends. You’ll lead Programs & Tactical Build Support, coach the lifecycle team, and champion AI-assisted workflows that increase impact with a small team.

You’ll report to the Director of Lifecycle Marketing in a hybrid role based in DC or NYC, and you’ll guide the team through strategy, briefs, and vendor partnerships while maintaining exceptional product