Senior Lifecycle Marketing Manager - AI-Driven Nurture

Writer; Seattle (WA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Generous PTO

Medical, dental, and vision coverage

Parental leave

Stock options

401k

Wellness stipend

Job summary

WRITER is seeking a Senior Lifecycle Marketing Manager to own how we engage, nurture, and grow audiences across the customer journey. You’ll lead email and lifecycle programs end to end, from strategy to hands-on execution and reporting, using signals to create relevant, personalized experiences.

This hybrid role is based in one of our U.S. hubs (San Francisco, Chicago, Austin, New York City, or Seattle) and reports to the Director, lifecycle marketing.

Qualifications

• 6 years of lifecycle, CRM, email, or retention marketing experience.
• Experience owning email and lifecycle programs end to end.
• Experience with complex enterprise buying journeys for B2B SaaS.
• Hands-on HubSpot experience building emails, lists, workflows and reports.

Responsibilities

• Own our email and lifecycle marketing program end to end from strategy to execution.
• Build emails, audiences, workflows, nurture programs, and reporting in HubSpot.
• Drive segmentation strategy and tailor experiences across the contact base.
• Use signals to create personalized experiences and support enterprise journeys.
• Collaborate with demand gen, ABM, content, product marketing, and sales.
• Explore AI-enabled personalization and innovative lifecycle playbooks.
• Establish reporting linking lifecycle activity to pipeline and revenue.

Skills

Lifecycle marketing

CRM

Email marketing

Retention marketing

HubSpot

Segmentation

Personalization

Analytics

Marketing automation

Tools

HubSpot

Job description

WRITER is seeking a Senior Lifecycle Marketing Manager to own how we engage, nurture, and grow audiences across the customer journey. You’ll lead email and lifecycle programs end to end, from strategy to hands-on execution and reporting, using signals to create relevant, personalized experiences.

This hybrid role is based in one of our U.S. hubs (San Francisco, Chicago, Austin, New York City, or Seattle) and reports to the Director, lifecycle marketing.