Remote Lifecycle Marketing Director, AI-Driven Growth

Content Creators; United States; Remote; USD 175,000 - 200,000; Full time

Benefits offered by this job

Remote work

Annual team retreats

5% 401(k) match

Wellness stipend

Paid family leave

Job summary

Going is seeking a Director of Lifecycle Marketing to own the end-to-end member lifecycle across email, push, in-app, and web. You will lead strategy, calendar, reporting, and a high-performing team, collaborating closely with Product, Engineering, and Data & Insights.

The role emphasizes AI-driven personalization and scalable automation for a two-million-plus monthly active member base. You will drive end-to-end lifecycle governance, measure activation, adoption, engagement, retention, and LTV,

Qualifications

• 8+ years in lifecycle/CRM/retention marketing for B2C brands, with 3+ years leading and developing people.
• Deep, hands-on expertise in Braze (or a comparable enterprise CRM) — Canvas, segmentation, behavioral triggers, and personalization/Liquid logic.
• Strong analytical skills: cohort analysis, LTV modeling, A/B testing, and retention/funnel reporting. Comfortable building and socializing dashboards. SQL experience or willingness to learn.
• Hands-on experience applying AI to lifecycle marketing — e.g., AI-driven personalization, send-time optimization, predictive segmentation, dynamic content, and automation.
• Track record of partnering with Data, Product, and Engineering to ship technical projects; able to translate fluently between technical and non-technical stakeholders.
• A strong copywriter who can write clear, on-brand, high-converting copy across email, push, in-app, and web.
• Proven campaign development chops — you can take a campaign from concept and brief through messaging, creative direction, and execution.
• Outstanding project management and organization; a self-starter who balances multiple priorities and follows through.
• You're legally authorized to work in the United States and able to work US-hours.

Responsibilities

• In the short term, develop a deep understanding of Going's Braze integration, lifecycle program, and marketing tech stack, identifying the highest-impact opportunities to improve member experience and business results.
• Take ownership of the lifecycle calendar and campaign workflows, establishing clear intake, prioritization, QA, and conflict-free scheduling.
• Build a consolidated view of lifecycle performance and establish a reporting cadence with leadership.
• Get to know your team — their goals, strengths, and development areas — and establish your management rhythm (1:1s, rituals, priorities).
• Publish a prioritized lifecycle roadmap and experimentation plan.

Skills

Leadership

Project management

Copywriting

Analytics

A/B testing

SQL

Cross-functional collaboration

Lifecycle marketing

Retention marketing

Strategic thinking

Tools

Braze

Job description

Going is seeking a Director of Lifecycle Marketing to own the end-to-end member lifecycle across email, push, in-app, and web. You will lead strategy, calendar, reporting, and a high-performing team, collaborating closely with Product, Engineering, and Data & Insights.

The role emphasizes AI-driven personalization and scalable automation for a two-million-plus monthly active member base. You will drive end-to-end lifecycle governance, measure activation, adoption, engagement, retention, and LTV,