Lifecycle Marketing Specialist: Customer Journey & Engagement

Motive; Oregon; Hybrid; USD 72,000 - 103,000; Full time

Benefits offered by this job

Health benefits

Dental coverage

Vision coverage

Paid time off

Sick time off

Short- & long-term disability

Life insurance

401k

Job summary

Motive is seeking a Lifecycle Marketing Manager to own defined customer journeys and lifecycle initiatives, translating strategy into briefs, content needs, and success metrics. You’ll work with Campaign Ops/MOps to implement and optimize campaigns, while driving the adoption, renewal, and engagement across B2B SaaS customers.

You’ll collaborate with creative, analytics, and marketing ops teams to develop campaigns, run tests, and leverage AI/automation to accelerate drafting and reporting,

Qualifications

• 2-4 years of experience in email/CRM/lifecycle marketing in a data-driven setting.
• 1+ year of B2B experience; SaaS/enterprise software a plus.
• Experience improving customer communications or lifecycle journeys using data insights.
• Working knowledge of marketing automation platforms and CRMs, including segmentation, dynamic content, and campaign tracking.
• Strong attention to detail with high QA standards; able to manage multiple programs and deadlines.

Responsibilities

• Own journey design requirements, customer experience, performance, and continuous improvement for assigned parts of the lifecycle portfolio.
• Translate journey direction into briefs, audience and content requirements, acceptance criteria, and success measures.
• Own the Monthly Product Updates newsletter from content intake to performance reporting.
• Track journey performance, identify gaps or risks, and recommend improvements.
• Support migration projects by mapping content and defining journey requirements with Ops teams.
• Report on journey progression, adoption, renewal, and churn-prevention metrics.

Skills

Email marketing

CRM

Lifecycle marketing

Data-driven

Communication

Education

Bachelor's degree in marketing or related field

Tools

Marketo

SFDC

Job description

Motive is seeking a Lifecycle Marketing Manager to own defined customer journeys and lifecycle initiatives, translating strategy into briefs, content needs, and success metrics. You’ll work with Campaign Ops/MOps to implement and optimize campaigns, while driving the adoption, renewal, and engagement across B2B SaaS customers.

You’ll collaborate with creative, analytics, and marketing ops teams to develop campaigns, run tests, and leverage AI/automation to accelerate drafting and reporting,