Senior Manager, AI-Driven Lifecycle Automation

Pega; Waltham (MA); On-site; USD 130,000 - 202,000; Full time

Benefits offered by this job

Competitive global benefits

Bonus incentive

Employee equity

Job summary

Pega is looking for a Sr. Manager Automation & Personalization to lead lifecycle marketing initiatives.

You will govern our marketing automation platform, design campaign hierarchies, and ensure end-to-end lifecycle programs that connect campaigns to pipeline and measurable outcomes. You will build integrations between CDH, CRM Sales Automation, and data tools, apply AI to boost personalization, and coach cross-functional teams to deliver scalable, data-driven marketing solutions that impact

Qualifications

• Bachelor’s degree or equivalent experience.
• 10+ years in marketing operations, marketing automation, or lifecycle marketing.
• Hands-on expertise with enterprise marketing automation platforms (CDH/Marketo/Eloqua/HubSpot).
• Experienced with system integrations, REST APIs, and third‑party data tools (Demandbase/ZoomInfo).

Responsibilities

• Govern CDH as the marketing automation platform, designing and optimizing lifecycle programs.
• Design and govern a campaign hierarchy linked to pipeline with measurable performance.
• Build and manage integrations between CDH, CRM Sales Automation, and third‑party tools.
• Apply AI to automate repetitive tasks and improve personalization relevance.
• Coach teammates and collaborate across Marketing, GTM Ops, and Data to scale solutions.

Skills

Marketing operations

Marketing automation

REST APIs

SQL

Data governance

AI tools

Cross-functional collaboration

Communication

Business mindset

Coaching

Education

Bachelor’s degree or equivalent experience

Tools

Customer Decision Hub

Marketo

Eloqua

HubSpot

Demandbase

ZoomInfo

Job description

Pega is looking for a Sr. Manager Automation & Personalization to lead lifecycle marketing initiatives.

You will govern our marketing automation platform, design campaign hierarchies, and ensure end-to-end lifecycle programs that connect campaigns to pipeline and measurable outcomes. You will build integrations between CDH, CRM Sales Automation, and data tools, apply AI to boost personalization, and coach cross-functional teams to deliver scalable, data-driven marketing solutions that impact