Lifecycle Growth Lead: AI-Driven CRM & Referrals

upside; United States; Vor Ort; USD 140.000 - 180.000; Vollzeit

Zusammenfassung

Upside is seeking a Lifecycle Marketing Principal, Consumer Growth & Experience to lead the growth of its automated, full-funnel lifecycle engine. You will design, build, and optimize onboarding, habituation, and referral programs across platforms and work closely with product and product marketing teams.

In this hands-on role you will own core funnel initiatives, partner with cross-functional teams, and drive measurable increases in MAU and retention through sophisticated automation and testing.

Qualifikationen

• 8+ years of progressive Lifecycle Marketing and CRM experience.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Hands-on expertise with Braze, Iterable, and Salesforce Marketing Cloud.
• Experience building mobile-first lifecycle programs across push, in-app, and email.
• Ability to analyze data and translate performance into insights.

Aufgaben

• Own and scale core lifecycle funnel from onboarding to retention.
• Collaborate with Product and Marketing on Braze-driven experiences.
• Modernize Upside's referral and advocacy programs end-to-end.
• Frame strategies for leadership with autonomous project execution.

Kenntnisse

Lifecycle Marketing

CRM

Marketing automation

Mobile-first

Data-driven

Analytical thinking

Cross-functional collaboration

Communication skills

Ausbildung

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Braze

Iterable

Salesforce Marketing Cloud

AI tools

Jobbeschreibung

Upside is seeking a Lifecycle Marketing Principal, Consumer Growth & Experience to lead the growth of its automated, full-funnel lifecycle engine. You will design, build, and optimize onboarding, habituation, and referral programs across platforms and work closely with product and product marketing teams.

In this hands-on role you will own core funnel initiatives, partner with cross-functional teams, and drive measurable increases in MAU and retention through sophisticated automation and testing.