Lifecycle Marketing Leader for AI-Driven B2B SaaS

Showcify, Inc.; United States; Hybrid; USD 120.000 - 170.000; Vollzeit

Benefits dieser Stelle

Generous PTO

Medical, dental, vision

Parental leave

Fertility and family planning support

Wellness stipend

Professional development stipend

Company stock options

401k

Zusammenfassung

WRITER is seeking a senior lifecycle marketing manager to own how we engage, nurture, and grow audiences across the customer journey. You’ll own email and lifecycle programs from strategy to hands-on execution, using HubSpot to build emails, audiences, workflows, and journeys for a complex enterprise audience.

You’ll partner with demand gen, ABM, content, product marketing, and sales to align lifecycle programs with GTM priorities and contribute to pipeline and revenue outcomes in a hybrid role

Qualifikationen

• 6+ years in lifecycle, CRM, email, or retention marketing, preferably B2B SaaS or enterprise tech.
• Experience owning end-to-end email and lifecycle programs, from strategy to hands-on execution.
• Experience building lifecycle programs for complex enterprise buying journeys and ABM motions.
• Deep hands-on experience with HubSpot or comparable MA platforms, building emails, lists, workflows, journeys, and reporting.
• Ability to use person-level and account-level signals to tailor segmentation, nurturing, and personalization.
• Strong understanding of segmentation, personalization, behavioral triggers, and audience management.
• Solid knowledge of email deliverability, testing, frequency management, QA, and performance measurement.
• A builder mentality with comfort operating in ambiguity and turning briefs into action.
• Curiosity about how AI changes email, audience strategy, and lifecycle marketing.

Aufgaben

• Own our email and lifecycle marketing program end to end, including strategy, audience development, execution, measurement, and optimization in HubSpot.
• Build and manage emails, audiences, workflows, nurture programs, journeys, tests, and reporting directly in HubSpot.
• Drive audience segmentation and data structures to deliver the right message at the right time for a growing contact base.
• Use signals to create more relevant, personalized experiences across enterprise buying journeys and ABM motions.
• Partner with demand gen, ABM, content, product marketing, and sales to align lifecycle programs with GTM priorities and pipeline.
• Explore how AI can transform audience building, personalization, and email journeys, pushing beyond traditional playbooks.
• Establish a reporting framework linking lifecycle activity to engagement, pipeline, and revenue; translate performance into decisions.

Kenntnisse

Lifecycle marketing

CRM

Email marketing

HubSpot

ABM

Segmentation

Personalization

Analytics

Strategic thinking

Ambiguity tolerance

Cross-functional collaboration

Tools

HubSpot

Marketing automation

Jobbeschreibung

WRITER is seeking a senior lifecycle marketing manager to own how we engage, nurture, and grow audiences across the customer journey. You’ll own email and lifecycle programs from strategy to hands-on execution, using HubSpot to build emails, audiences, workflows, and journeys for a complex enterprise audience.

You’ll partner with demand gen, ABM, content, product marketing, and sales to align lifecycle programs with GTM priorities and contribute to pipeline and revenue outcomes in a hybrid role