Global Lifecycle Marketing Lead – AI-Powered Growth

Block; Sacramento (CA); On-site; USD 135,000 - 203,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Family planning

Job summary

Block is seeking a senior lifecycle marketer to own B2B lifecycle programs across global segments, from small businesses to enterprise. You will design nurture journeys, execute Marketo-powered emails, and leverage AI to personalize content and optimize outcomes.

You will partner with sales, product marketing, and regional teams to adapt global frameworks, measure impact, and drive merchant growth and retention.

Qualifications

• Minimum 5 years experience owning B2B lifecycle, email or CRM marketing.
• Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement, and presenting results to leadership.
• Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.
• Working knowledge of Figma or similar software for designing and building email creative.
• Experience designing, running and measuring lifecycle growth and testing strategies.
• AI fluency, with a track record of using AI tools to scale marketing programs.
• Experience managing programs from idea to launch across multiple teams and time zones.
• Experience partnering with sales and regional leaders to understand their needs and turn them into lifecycle programs that drive results.

Responsibilities

• Own the full prospect and merchant lifecycle across every segment, from small businesses to enterprise.
• Build global strategies but think regionally: adapt one global framework to fit market needs.
• Work with regional sales leaders to identify gaps and convert insights into new journeys and improvements.
• Lead email for product go-to-market and thought leadership, partnering with Product Marketing, Content and regional teams.
• Own the email test roadmap: write hypotheses, run A/B tests, and share learnings across the team.
• Test and grow lifecycle channels and tactics beyond email.
• Set up regular reporting with sales and regional teams, showing how lifecycle programs affect pipeline and retention.

Skills

Lifecycle marketing

CRM marketing

Marketo

Email campaigns

AI tools

Cross-time zone collaboration

Figma

Tools

Marketo

Figma

Job description

Block is seeking a senior lifecycle marketer to own B2B lifecycle programs across global segments, from small businesses to enterprise. You will design nurture journeys, execute Marketo-powered emails, and leverage AI to personalize content and optimize outcomes.

You will partner with sales, product marketing, and regional teams to adapt global frameworks, measure impact, and drive merchant growth and retention.