Lifecycle Marketing Lead, AI‑Driven Audience Growth

WRITER; San Francisco (CA); Híbrido; USD 141.000 - 185.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Generous PTO

Medical/Dental/Vision

Parental leave

Fertility support

Galleri testing

HSA options

Learning stipend

Wellness stipend

Company retreats

Stock options & 401k

Descripción de la vacante

WRITER is seeking a senior lifecycle marketing manager to own how we engage, nurture, and grow our audiences across the customer journey. You’ll lead email and lifecycle programs end to end, from strategy through hands-on execution, with measurement and optimization in HubSpot.

This role is hybrid and based in one of our US hubs (SF, Chicago, Austin, New York, Seattle). You will report to the Director, lifecycle marketing and collaborate across demand gen, ABM, content, product marketing, and

Formación

• 6+ years of experience in lifecycle, CRM, email, or retention marketing.
• Experience owning an email and lifecycle marketing program end to end, including strategy and hands‑on execution.
• Experience building lifecycle programs for complex enterprise buying journeys and understanding how email and nurture support account‑based GTM motions.
• Deep hands‑on experience with HubSpot or a comparable marketing automation platform.
• Experience using person‑level and account‑level signals to inform segmentation, nurture, personalization, and lifecycle strategy.
• Strong understanding of segmentation, personalization, behavioral triggers, and audience management.
• Strong understanding of email fundamentals, including deliverability, experimentation, frequency management, QA, and performance measurement.
• A builder mentality and comfort operating in ambiguity.

Responsabilidades

• Own our email and lifecycle marketing program end to end, from strategy to execution, measurement, and optimization in HubSpot.
• Build and manage emails, audiences, workflows, nurtures, triggered journeys, and reporting.
• Drive audience segmentation strategy and data-driven messaging across our contact base.
• Use signals to create relevant and personalized experiences across enterprise journeys and ABM motions.
• Collaborate with demand generation, ABM, content, product marketing, and sales to align lifecycle programs with GTM goals.
• Explore how AI can transform audiences and personalization in email, across the journey.
• Establish a reporting framework linking lifecycle activity to engagement, pipeline, and revenue.

Conocimientos

Lifecycle marketing

CRM

Email marketing

HubSpot

Marketing automation

Segmentation

Personalization

Analytics

Herramientas

HubSpot

Descripción del empleo

WRITER is seeking a senior lifecycle marketing manager to own how we engage, nurture, and grow our audiences across the customer journey. You’ll lead email and lifecycle programs end to end, from strategy through hands-on execution, with measurement and optimization in HubSpot.

This role is hybrid and based in one of our US hubs (SF, Chicago, Austin, New York, Seattle). You will report to the Director, lifecycle marketing and collaborate across demand gen, ABM, content, product marketing, and