Lifecycle Marketing Lead — Onboarding to Expansion (HubSpot)

Opiniion; Lehi (UT); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Healthcare plans

401(k) with company match

HSA

Parental leave

10 paid holidays

Wellness reimbursement

Job summary

Opiniion is a resident experience platform partnering with property management to enhance resident living experiences. The Lifecycle Marketing Manager owns how prospects and customers hear from Opiniion—from first touch through onboarding, adoption, renewal, and expansion.

You will build HubSpot-powered email and nurture programs, create compelling content, run paid media, and launch customer marketing to turn happy clients into advocates, in a hands-on role based in Lehi, Utah.

Qualifications

• 3–5 years of B2B marketing experience with lifecycle focus.
• Hands-on HubSpot experience building emails, workflows, lists, forms, landing pages, and reports.
• Track record of developing email campaigns and nurture programs with measurable results.
• Strong writing and content creation skills across emails, blogs, case studies, or landing pages.
• Experience managing paid media on LinkedIn, Google, and/or Meta, including budgets and performance.
• Experience with customer marketing programs related to adoption, retention, advocacy, or referrals.
• Comfort setting goals, reading performance data, and adjusting campaign plans.

Responsibilities

• Design and execute lifecycle email campaigns to support onboarding, product adoption, retention, and expansion.
• Segment audiences and deliver relevant newsletters and product updates.
• Partner with Customer Success and Product Marketing to identify advocates and develop case studies and referral programs.
• Test and optimize messaging, timing, and deliverability to improve performance.
• Own HubSpot Marketing Hub execution: emails, workflows, lists, forms, landing pages, and lead scoring.
• Collaborate with Sales and Revenue Operations on lifecycle stages, handoffs, and attribution.
• Build reports and dashboards to show program performance and pipeline impact.
• Write and produce content for each funnel stage: emails, case studies, guides, landing pages, newsletters, webinars, podcasts.
• Manage paid media campaigns across LinkedIn, Google, and Meta with budget oversight.

Skills

Lifecycle marketing

Email marketing

HubSpot

Content creation

Paid media

Analytics & reporting

Cross-functional collaboration

Project management

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot Marketing Hub

Canva

Figma

Job description

Opiniion is a resident experience platform partnering with property management to enhance resident living experiences. The Lifecycle Marketing Manager owns how prospects and customers hear from Opiniion—from first touch through onboarding, adoption, renewal, and expansion.

You will build HubSpot-powered email and nurture programs, create compelling content, run paid media, and launch customer marketing to turn happy clients into advocates, in a hands-on role based in Lehi, Utah.