Lifecycle Marketing Architect

Base Power; Austin (TX); On-site; USD 85,000 - 110,000; Full time

Job summary

Base is building a growth-focused Growth team to own lifecycle marketing, CRM operations, and content strategy. You will design and operate end-to-end lifecycle journeys, from lead capture to conversion, across email, SMS, and in-app touchpoints.

You will write engaging content, define brand voice, and collaborate with design, ops, and sales to scale engagement. This in-person role requires 3–7+ years in a fast-paced environment, with hands-on experience in HubSpot, Braze, or Iterable.

Qualifications

• 3–7+ years in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies.
• Hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs.
• Comfort in CRM configuration details, plus strong writing and copywriting ability.
• Proven ability to create organic content strategies that grow audience and engagement.
• Strong organizational and project management skills to coordinate across stakeholders.
• Data-driven approach to measuring and improving performance.

Responsibilities

• Own our CRM platform end to end: build and manage workflows, automations, segmentation, lead scoring, and data hygiene.
• Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints for different audience segments.
• Build reporting and dashboards to track lifecycle KPIs; test and optimize sends, segmentation, and triggers to improve engagement and conversion.
• Troubleshoot technical issues and maintain data integrity across integrated systems (CRM, ESP, analytics).
• Translate complex concepts into simple, consumer-friendly language for campaigns.
• Write content across the funnel: emails, SMS, landing pages, scripts, onboarding flows, newsletters, and paid/organic creative.
• Define our voice and messaging across brand touchpoints: web, email, SMS, social, etc.
• Collaborate with design, ops, and sales to keep messaging consistent across journeys.

Skills

Lifecycle marketing

CRM operations

Copywriting

Data-driven

Project management

Stakeholder coordination

Tools

HubSpot

Braze

Iterable

Job description

Base is building a growth-focused Growth team to own lifecycle marketing, CRM operations, and content strategy. You will design and operate end-to-end lifecycle journeys, from lead capture to conversion, across email, SMS, and in-app touchpoints.

You will write engaging content, define brand voice, and collaborate with design, ops, and sales to scale engagement. This in-person role requires 3–7+ years in a fast-paced environment, with hands-on experience in HubSpot, Braze, or Iterable.