Lifecycle Marketing Lead - AI-Powered Nurture & ABM

Writer; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Generous PTO

Medical, dental, and vision coverage

Parental leave

Fertility and family planning support

Galleri cancer screening

Flexible spending account and FSA

401k and stock options

Job summary

WRITER is seeking a senior lifecycle marketing manager to own email and lifecycle programs across the customer journey. You’ll strategy, build, test, and optimize in HubSpot, using signals to tailor experiences for enterprise buyers.

The role blends strategy with hands-on execution, collaborating with demand, ABM, content, product marketing, and sales to move deals through expansion. You’ll report to the Director, lifecycle marketing in a hybrid role across multiple hubs.

Qualifications

• 6+ years of lifecycle, CRM, email, or retention marketing in B2B SaaS or enterprise tech.
• Experience owning an email and lifecycle program end to end.
• Experience building lifecycle programs for complex enterprise buying journeys and ABM.
• Hands-on experience with HubSpot or comparable marketing automation.
• Ability to use signals to inform segmentation, personalization, and lifecycle strategy.
• Strong ownership, comfort with ambiguity, and a builder mindset.

Responsibilities

• Own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization in HubSpot
• Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting directly in HubSpot without relying on marketing operations
• Drive audience segmentation strategy, getting into the weeds of how our database is structured to deliver the right message to the right person at the right time across a growing contact base
• Use behavioral, account, intent, and engagement signals to create experiences that become more relevant and personalized over time, supporting complex enterprise buying journeys and account-based GTM motions
• Partner cross-functionally with demand generation, ABM, content, product marketing, and sales to align lifecycle programs with broader GTM priorities and ensure nurture supports pipeline from first touch through expansion
• Explore how AI can transform the way we build audiences, personalize communications, and use email to move people through their journey - experimenting quickly and pushing beyond traditional lifecycle playbooks
• Establish the reporting and measurement framework that connects lifecycle activity to engagement, pipeline, and revenue outcomes, and translate performance into clear decisions and program improvements

Skills

Lifecycle marketing

CRM

Email marketing

Data analysis

Project management

Cross-functional collaboration

Tools

HubSpot

Marketing automation

Job description

WRITER is seeking a senior lifecycle marketing manager to own email and lifecycle programs across the customer journey. You’ll strategy, build, test, and optimize in HubSpot, using signals to tailor experiences for enterprise buyers.

The role blends strategy with hands-on execution, collaborating with demand, ABM, content, product marketing, and sales to move deals through expansion. You’ll report to the Director, lifecycle marketing in a hybrid role across multiple hubs.