Lifecycle Marketing Manager

Netsurit; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Netsurit is seeking a Lifecycle Marketing Manager to own the end-to-end marketing automation strategy within HubSpot, ensuring every prospect receives timely, relevant communication across the buyer journey.

You will partner with Marketing, Sales, Rev Ops, and leadership to design nurture journeys, build lifecycle workflows, and report on pipeline-influenced revenue. This role focuses on driving MRR through structured, data-driven campaigns.

Qualifications

• 5+ years in a B2B marketing automation or lifecycle marketing role
• Demonstrable experience building HubSpot workflows from scratch — not just using existing ones
• Background in B2B SaaS, IT, technology, or professional services with long sales cycles
• Proven ability to collaborate with Sales teams and translate pipeline needs into marketing action
• HubSpot Marketing and Sales Hub — advanced
• Workflow & automation building
• Lead scoring & lifecycle stage management
• Marketing email A/B testing
• Claude skills would be advantageous
• Enrollment triggers & suppression logic
• Campaign planning tied to pipeline stages

Responsibilities

• Design and build HubSpot lifecycle nurture sequences by vertical (or lead source/ solution)
• Build and optimise marketing automation workflows — enrollment logic, triggers, branching, and timing when the nurture sequences
• Build, manage, and refine sales sequences that support AE follow-up at key pipeline stages
• Execute A/B testing across email nurture campaigns and iterate based on performance data
• Work with content and design to develop vertical plans that map to pipeline stages — ensuring the right message reaches the right prospect at the right time
• Write compelling nurture email copy that stays relevant and valuable long after the initial meeting
• Report on nurture performance and MRR-influenced attribution to Marketing leadership and EXCO

Skills

B2B marketing automation

HubSpot workflows from scratch

B2B SaaS/IT background

Sales collaboration

Workflow & automation building

Lead scoring & lifecycle management

Marketing email A/B testing

Enrollment triggers & suppression

Campaign planning to pipeline

Claude skills advantageous

Tools

HubSpot Marketing Hub

HubSpot Sales Hub

Job description

About the job Lifecycle Marketing Manager

Lifecycle Marketing Manager

About Netsurit

Netsurit is a global technology services company helping organisations achieve more through modern IT, cloud, cybersecurity, managed services, and business technology solutions.

ABOUT THE ROLE

We are building a repeatable revenue engine inside HubSpot, and this role sits at the heart of it. As our Lifecycle Marketing Manager, you will own the end-to-end marketing automation strategy that ensures no strategic opportunity quietly disappears — and that every prospect, regardless of where they are in the buying journey, receives relevant, timely, and valuable communication from us.

You will work directly with Marketing, Sales, Rev Ops, and Executive Leadership to design and execute structured nurture journeys, build lifecycle automation workflows, and report on pipeline-influenced revenue. You will help own HubSpot Marketing and be the internal expert on how we use it to convert more of the opportunities we are already generating.

WHAT YOU WILL OWN

• Design and build HubSpot lifecycle nurture sequences by vertical (or lead source/ solution)
• Build and optimise marketing automation workflows — enrollment logic, triggers, branching, and timing when the nurture sequences
• Build, manage, and refine sales sequences that support AE follow-up at key pipeline stages
• Execute A/B testing across email nurture campaigns and iterate based on performance data
• Work with content and design to develop vertical plans that map to pipeline stages — ensuring the right message reaches the right prospect at the right time
• Write compelling nurture email copy that stays relevant and valuable long after the initial meeting
• Report on nurture performance and MRR-influenced attribution to Marketing leadership and EXCO

SKILLS &EXPERIENCE

• 5 years in a B2B marketing automation or lifecycle marketing role
• Demonstrable experience building HubSpot workflows from scratch — not just using existing ones
• Background in B2B SaaS, IT, technology, or professional services with long sales cycles
• Proven ability to collaborate with Sales teams and translate pipeline needs into marketing action
• HubSpot Marketing and Sales Hub — advanced
• Workflow & automation building
• Lead scoring & lifecycle stage management
• Marketing email A/B testing
• Claude skills would be advantageous
• Enrollment triggers & suppression logic
• Campaign planning tied to pipeline stages