Lifecycle Marketing Manager — Hybrid, B2B Email Growth

Fivetran, Inc.; Oakland (CA); Hybrid; USD 121.000 - 145.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Paid time off

Professional development

Company events & activities

Cell phone stipend

Mental health resources

Zusammenfassung

Fivetran, Inc. in Oakland, CA is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across its global Commercial business.

You will own email strategy, build personalized automated journeys, and collaborate across demand generation, content, and sales to connect nurture with broader campaigns. The ideal candidate has 4+ years in B2B marketing, hands-on Marketo experience, strong copywriting, and a lifecycle mindset to optimize buyer experiences and improve MQLs and

Qualifikationen

• 4+ years of relevant B2B marketing experience with direct ownership of email marketing and lead nurture programs.
• Hands-on Marketo experience, including building automated journeys, segmentation, personalization, and campaign reporting.
• Proven ability to develop and optimize nurture campaigns that drive prospect engagement.
• Strong email copywriting skills and understanding of email design, deliverability, and QA best practices.
• Lifecycle mindset for buyer needs, behavior, and funnel stage.
• Data-driven approach to KPIs, experiments, and translating results into actionable insights.
• Collaborative, with strong communication and ownership to manage multiple priorities.

Aufgaben

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys guiding prospects through the buying process with behavior and funnel-based messaging.
• Develop audience segmentation and personalization strategies with demand generation, sales, and marketing operations.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement and conversions.
• Coordinate email nurture with digital campaigns, paid media, web experiences, and BDR outreach.
• Manage email calendar, frequency, deployment, QA, and optimization with marketing operations.
• Plan and execute experiments across messaging, content, design, timing, and frequency to improve performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution.
• Partner with Marketing Operations to build campaigns in Marketo, maintain data health, and ensure privacy compliance.

Kenntnisse

B2B marketing

Email nurture ownership

Lifecycle marketing

KPIs & analytics

Cross-functional collaboration

Email copywriting

Campaign reporting

Experimentation & optimization

Tools

Marketo

Google Analytics

SFDC

ChatGPT

Claude

Looker

Jobbeschreibung

Fivetran, Inc. in Oakland, CA is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across its global Commercial business.

You will own email strategy, build personalized automated journeys, and collaborate across demand generation, content, and sales to connect nurture with broader campaigns. The ideal candidate has 4+ years in B2B marketing, hands-on Marketo experience, strong copywriting, and a lifecycle mindset to optimize buyer experiences and improve MQLs and