Lifecycle Marketing Manager: B2B Email & Pipeline Growth

Content Creators; Philadelphia (Philadelphia County); Hybrid; USD 113,000 - 135,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time away (vacation, etc

RSU stock grants

Professional development and training

Company virtual happy hours and team‑b

Monthly cell phone stipend

Mental health support platform access

Job summary

Fivetran in Philadelphia, PA is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion for our global Commercial business. You will own email strategy and automated journeys that move prospects from awareness to MQLs and pipeline, collaborating with demand generation, content, operations, and sales.

The ideal candidate has 4+ years of B2B marketing with hands-on Marketo experience, a data-driven mindset, and strong writing and segmentation skills.

Qualifications

• 4+ years of relevant B2B marketing ownership of email marketing and lead nurture programs.
• Hands-on Marketo experience: building automated journeys, segmentation, personalization, and reporting.
• Strong copywriting, email design, deliverability, and QA practices.

Responsibilities

• Own email marketing strategy and execution for Commercial prospects, driving engagement, MQLs, and pipeline.
• Build and optimize automated nurture journeys guiding buyers through the funnel.
• Develop audience segmentation and personalization with cross-functional teams.

Skills

Email marketing

Lifecycle marketing

Marketo

Campaign reporting

Audience segmentation

Copywriting

Collaboration

Independent work

Tools

Marketo

Google Analytics

SFDC

ChatGPT

Claude

Looker

Job description

Fivetran in Philadelphia, PA is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion for our global Commercial business. You will own email strategy and automated journeys that move prospects from awareness to MQLs and pipeline, collaborating with demand generation, content, operations, and sales.

The ideal candidate has 4+ years of B2B marketing with hands-on Marketo experience, a data-driven mindset, and strong writing and segmentation skills.