Lifecycle Marketing Manager - Email & Nurture (Hybrid)

Content Creators; Oakland (CA); Hybrid; USD 121.000 - 145.000; Vollzeit

Benefits dieser Stelle

100% employer-paid medical insurance

Generous paid time away

RSU stock grants

Professional development opportunities

Company events and team-building

Monthly cell phone stipend

Mental health support resources

Zusammenfassung

Fivetran in Oakland, CA is seeking a Lifecycle Marketing Manager to lead email strategy and automated journeys that nurture new business prospects through the buying cycle. You will own personalized emails, segmentation, and testing to drive MQLs and pipeline.

You’ll collaborate with demand generation, content, marketing operations, and sales to align email nurture with broader campaigns and outbound outreach. A data-driven, B2B background is required.

Qualifikationen

• 4+ years of relevant B2B marketing experience with direct ownership of email marketing and lead nurture programs.
• Hands-on experience with Marketo, including building automated journeys, audience segmentation, personalization, and campaign reporting.
• Strong email copywriting skills and an understanding of email design, deliverability, and quality assurance best practices.
• A lifecycle mindset with the ability to build relevant prospect experiences based on buyer needs, behavior, and funnel stage.
• A data-driven approach to defining KPIs, designing experiments, and translating results into actionable insights.
• Strong collaboration and communication skills with cross-functional partners.

Aufgaben

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys that guide prospects through the buying process, using behavior, interests, and funnel stage to deliver relevant messaging.
• Develop audience segmentation and personalization strategies in partnership with demand generation, sales, and marketing operations.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
• Manage the email calendar, contact frequency, and campaign production process, including QA, deployment, and ongoing optimization in partnership with marketing operations.
• Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.
• Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with privacy requirements.

Kenntnisse

B2B marketing

Email marketing

Lifecycle marketing

Campaign reporting

Copywriting

Data-driven marketing

KPIs & analytics

Collaboration

Tools

Marketo

Jobbeschreibung

Fivetran in Oakland, CA is seeking a Lifecycle Marketing Manager to lead email strategy and automated journeys that nurture new business prospects through the buying cycle. You will own personalized emails, segmentation, and testing to drive MQLs and pipeline.

You’ll collaborate with demand generation, content, marketing operations, and sales to align email nurture with broader campaigns and outbound outreach. A data-driven, B2B background is required.