Hybrid Lifecycle Marketing Manager: B2B Email & Nurture Pro

Wwshemi; Oakland (CA); Hybrid; USD 121,000 - 145,000; Full time

Benefits offered by this job

100% employer-paid medical insurance*

Generous paid time away from work, etc

Professional development and training

Company virtual happy hours, free food

Monthly cell phone stipend

Mental health support platform access

Job summary

Fivetran in Oakland, California is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion for its Commercial business. You will own email strategy and execution, building personalized, automated journeys that deliver the right message at the right time.

The ideal candidate has 4+ years of B2B marketing, hands-on Marketo experience, and a data-driven approach to improving conversion. This full-time hybrid role is based at our Oakland office.

Qualifications

• 4+ years of relevant B2B marketing experience, with direct ownership of email marketing and lead nurture programs.
• Hands-on experience with Marketo, including building automated journeys, audience segmentation, personalization, and campaign reporting.
• A proven ability to develop and optimize nurture campaigns that drive prospect engagement
• Strong email copywriting skills and an understanding of email design, deliverability, and quality assurance best practices.
• A lifecycle mindset, with the ability to build relevant prospect experiences based on buyer needs, behavior, and funnel stage.
• A data-driven approach to defining KPIs, designing and analyzing experiments, and translating results into actionable insights.
• Strong collaboration and communication skills
• Ownership mindset with strong problem solving and ability to manage multiple priorities.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys that guide prospects through the buying process, using behavior, interests, and funnel stage to deliver relevant messaging.
• Develop audience segmentation and personalization strategies in partnership with demand generation, sales, and marketing operations.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
• Manage the email calendar, contact frequency, and campaign production process, including quality assurance, deployment, and ongoing optimization in partnership with marketing operations.
• Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.
• Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.

Skills

B2B marketing

Email marketing

Lifecycle marketing

Campaign reporting

Data-driven decision making

Collaboration

Ownership mindset

Problem solving

Education

Bachelor's degree (in a relevant field)

Tools

Marketo

Google Analytics

SFDC (Salesforce)

ChatGPT

Claude

Looker

Job description

Fivetran in Oakland, California is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion for its Commercial business. You will own email strategy and execution, building personalized, automated journeys that deliver the right message at the right time.

The ideal candidate has 4+ years of B2B marketing, hands-on Marketo experience, and a data-driven approach to improving conversion. This full-time hybrid role is based at our Oakland office.