Lifecycle Marketing Manager: B2B Email Nurture to Pipeline

Fivetran; Oakland (CA); Hybrid; USD 121,000 - 145,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Paid time off: vacation, sick time,Par

RSU stock grants

Professional development

Team-building activities

Monthly cell phone stipend

Mental health support platform

Job summary

Fivetran is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across our global Commercial business. You will own email strategy and automated journeys, collaborating with demand generation, content, marketing operations, and sales to connect nurture with broader campaigns.

This full-time hybrid role is based in our Oakland, California office, with a data-driven mindset to improve conversion, measure KPI impact, and grow MQLs and pipeline.

Qualifications

• 4+ years of relevant B2B marketing experience, with direct ownership of email marketing and lead nurture programs.
• Hands-on experience with Marketo, including building automated journeys, audience segmentation, personalization, and campaign reporting.
• Proven ability to develop and optimize nurture campaigns that drive prospect engagement.
• Strong email copywriting skills and an understanding of email design, deliverability, and quality assurance best practices.
• A lifecycle mindset, with the ability to build relevant prospect experiences based on buyer needs, behavior, and funnel stage.
• A data-driven approach to defining KPIs, designing and analyzing experiments, and translating results into actionable insights.
• Strong collaboration and communication skills
• A strong sense of ownership, critical thinking, and problem-solving skills, with the ability to work independently and manage multiple priorities.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys that guide prospects through the buying process, using behavior, interests, and funnel stage to deliver relevant messaging.
• Develop audience segmentation and personalization strategies in partnership with demand generation, sales, and marketing operations.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
• Manage the email calendar, contact frequency, and campaign production process, including quality assurance, deployment, and ongoing optimization in partnership with marketing operations.
• Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.
• Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.

Skills

B2B marketing

Email marketing

Lead nurture

Campaign reporting

Copywriting

Analytics

Collaboration

Ownership

Tools

Marketo

Job description

Fivetran is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across our global Commercial business. You will own email strategy and automated journeys, collaborating with demand generation, content, marketing operations, and sales to connect nurture with broader campaigns.

This full-time hybrid role is based in our Oakland, California office, with a data-driven mindset to improve conversion, measure KPI impact, and grow MQLs and pipeline.