Lifecycle Marketing Manager — B2B Email Nurture & Growth

Fivetran; Austin (TX); Hybrid; USD 113,000 - 135,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

RSU stock grants

Professional development

Job summary

Fivetran is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion in its global Commercial business. This full-time, hybrid role based in Austin, TX combines hands-on email campaign execution with a lifecycle mindset to nurture new business prospects into MQLs and pipeline.

You will own email strategy, build automated journeys, and collaborate with Demand Gen, Content, Marketing Ops, and Sales to align campaigns with broader efforts and improve conversion.

Qualifications

• 4+ years of relevant B2B marketing experience with email marketing ownership.
• Hands-on experience with Marketo, audience segmentation, personalization, and reporting.
• Strong ability to develop and optimize nurture campaigns that drive engagement.
• Data-driven approach to KPIs, experiments, and insights.
• Excellent collaboration and communication skills.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys that guide prospects through the buying process, using behavior, interests, and funnel stage to deliver relevant messaging.
• Develop audience segmentation and personalization strategies in partnership with demand generation, sales, and marketing operations.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
• Manage the email calendar, contact frequency, and campaign production process, including quality assurance, deployment, and ongoing optimization in partnership with marketing operations.
• Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.
• Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.

Skills

B2B marketing

Email marketing

Campaign management

Data-driven

Collaboration

Tools

Marketo

Google Analytics

Salesforce

Looker

Job description

Fivetran is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion in its global Commercial business. This full-time, hybrid role based in Austin, TX combines hands-on email campaign execution with a lifecycle mindset to nurture new business prospects into MQLs and pipeline.

You will own email strategy, build automated journeys, and collaborate with Demand Gen, Content, Marketing Ops, and Sales to align campaigns with broader efforts and improve conversion.