Lifecycle Marketing Manager: Email, SMS & Push

Breeze Airways; Cottonwood Heights (UT); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Health Savings Account

401K with Breeze match

Generous PTO

Job summary

Breeze Airways is seeking a Manager Lifecycle Marketing to lead our Seriously Nice Marketing team in Cottonwood Heights, UT. You will own email, SMS, and push programs from planning through reporting, crafting lifecycle journeys and personalized messages to acquisition, engagement, retention, and revenue efforts.

The role emphasizes hands-on HTML email development, analytics, and cross-functional collaboration with creative, product, and data teams.

Qualifications

• Four year degree in Marketing, Advertising, or a related field.
• 5+ years of experience in B2C email, lifecycle, or CRM marketing at scale.
• Hands on experience coding, building, and deploying HTML emails within an ESP such as Iterable.
• Deep experience with reporting and analytics, including Google Analytics and Excel.
• Experience with marketing automation, segmentation, and personalization at scale.
• Understanding of CAN-SPAM, TCPA, deliverability, and related compliance standards.

Responsibilities

• Own the email, SMS, and push marketing program, from planning to execution.
• Design and manage lifecycle journeys (welcome, reengagement, win back, post purchase).
• Develop audience segmentation to personalize messaging by behavior and lifecycle.
• Maintain campaign roadmap and content calendar, coordinate with cross functional partners.
• Create and optimize email assets with Copy and Design teams to drive conversions.
• Build scalable HTML email templates and supervise deployment readiness.
• Lead testing and analytics to improve engagement and revenue.

Skills

Lifecycle marketing

Email marketing

HTML emails

Analytics

Project management

CAN-SPAM compliance

Data analysis

Communication

Education

Bachelor's degree in Marketing

Tools

Iterable

SendGrid

Figma

PowerBI

SQL

Excel

Job description

Breeze Airways is seeking a Manager Lifecycle Marketing to lead our Seriously Nice Marketing team in Cottonwood Heights, UT. You will own email, SMS, and push programs from planning through reporting, crafting lifecycle journeys and personalized messages to acquisition, engagement, retention, and revenue efforts.

The role emphasizes hands-on HTML email development, analytics, and cross-functional collaboration with creative, product, and data teams.