Lifecycle Marketing Manager

LandEarly; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

LandEarly is hiring a Lifecycle / Email Marketing Manager to own the email and lifecycle channels that turn signups into active, retained users of the product.

The role focuses on end-to-end lifecycle marketing across email and other owned channels, building automated flows, segmenting users, and collaborating with product and design to optimize the user journey. Strong analytics and copywriting are essential.

Qualifications

• 3+ years of experience in lifecycle, CRM, or email marketing
• Hands-on experience with a modern email/lifecycle platform (Braze/Iterable/Customer.io)
• Strong analytical skills with data-driven decision-making
• Excellent copywriting and messaging instincts
• Experience building segmentation and triggered/automated campaigns from scratch
• Track record of structured experiments and translating results into roadmap priorities

Responsibilities

• Own the end-to-end lifecycle marketing strategy across email and other owned channels
• Build, test, and optimize automated lifecycle flows (onboarding, activation nudges, re-engagement, upsell)
• Segment users based on behavior and product usage to deliver relevant messages
• Partner with product and design to improve the user journey and automate moments
• Define and report on key metrics and turn insights into action
• Run a testing roadmap (A/B and multivariate) to improve messaging and timing

Skills

Lifecycle marketing

CRM/Email marketing

Analytics

Copywriting

Segmentation

AB testing

Tools

Braze

Iterable

Customer.io

SQL basics

Job description

LandEarly is an auto-apply tool that helps job seekers get their applications in front of recruiters within minutes of a role going live, tailoring resumes and cover letters while keeping the applicant in control before anything is submitted. We're hiring a Lifecycle / Email Marketing Manager to own the email and lifecycle channels that turn signups into active, retained users of the product.

What you'll do

• Own the end-to-end lifecycle marketing strategy across email (and other owned channels) to drive activation, engagement, and retention
• Build, test, and optimize automated lifecycle flows such as onboarding, activation nudges, re-engagement, and upgrade/upsell campaigns
• Segment users based on behavior and product usage to deliver relevant, timely messaging
• Partner with product and design to identify lifecycle moments worth automating and to improve the user journey
• Define and report on key lifecycle metrics (open rates, click rates, conversion, retention) and turn insights into action
• Run a consistent testing roadmap (A/B and multivariate) to continuously improve messaging, timing, and targeting

What we're looking for

• 3+ years of experience in lifecycle, CRM, or email marketing, ideally at a consumer or subscription product company
• Hands-on experience with a modern email/lifecycle platform (e.g., Braze, Iterable, Customer.io, or similar)
• Strong analytical skills - comfortable pulling and interpreting data to guide decisions
• Excellent copywriting and messaging instincts, with an eye for tone and audience
• Experience building segmentation and triggered/automated campaigns from scratch
• Track record of running structured experiments and translating results into roadmap priorities

Nice to have

• Experience in a subscription or freemium SaaS business
• Familiarity with SQL or basic data querying
• Experience working closely with product and growth teams