Lifecycle Marketing Manager: Email & SMS Growth

R2 Global; Salt Lake City (UT); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading E-commerce company in Salt Lake City is seeking a Lifecycle Marketing Manager to lead customer lifecycle communication across email and SMS. The role involves managing automated customer journeys, planning campaigns, and analyzing retention metrics to strengthen brand loyalty. Candidates should have over 3 years of relevant experience in an E-commerce environment and strong expertise with marketing platforms like Klaviyo. This is both a growth and operational role that requires collaboration across teams and a data-driven approach.

Qualifications

• 3+ years in retention, CRM, or lifecycle marketing within an E-commerce environment.
• Strong hands-on experience with email/SMS platforms (Klaviyo preferred).
• Analytical thinker who uses data to guide decisions.

Responsibilities

• Build and manage automated customer journeys for onboarding and re-engagement.
• Plan and execute campaign sends for product launches and promotions.
• Monitor and report on retention metrics including repeat rate and revenue.

Skills

Retention marketing

CRM expertise

Lifecycle marketing

Data analysis

Project management

Email/SMS marketing platforms

Collaboration

Tools

Klaviyo

Shopify

Job description

A leading E-commerce company in Salt Lake City is seeking a Lifecycle Marketing Manager to lead customer lifecycle communication across email and SMS. The role involves managing automated customer journeys, planning campaigns, and analyzing retention metrics to strengthen brand loyalty. Candidates should have over 3 years of relevant experience in an E-commerce environment and strong expertise with marketing platforms like Klaviyo. This is both a growth and operational role that requires collaboration across teams and a data-driven approach.