Lifecycle Email & Push Campaign Manager

Bed Bath & Beyond, Inc.; Dallas (TX); Vor Ort; USD 65.000 - 90.000; Vollzeit

Zusammenfassung

Bed Bath & Beyond, Inc. is seeking an Email Marketing Automation Manager to lead the design, execution and optimization of lifecycle and promotional campaigns across Email and Push channels.

You will collaborate with design/UX, content and development teams to implement strategies, run tests, and deliver actionable reports to key stakeholders. The role requires strong Excel and analytics, experience with SQL/HTML a plus, and the ability to manage multiple campaigns in a fast-paced environment,

Qualifikationen

• Proficient in Microsoft Excel and other Office programs.
• Ability to multitask in highly stressful situations.
• Strong analytical and financial skills with attention to detail.
• English copy editing skills.
• Time management and communication skills.
• Familiarity with Braze is a plus.

Aufgaben

• Setup and maintain a variety of marketing automation platforms.
• Work with a team of design/UX, content, and developer professionals to recommended strategies and tactics.
• Build and manage Email & Push lifecycle & promotional campaigns.
• Perform A/B tests on segmentation, cadences, subject lines, copy, offers and layout to drive improved results.
• Create and deliver reports for email marketing initiative results and activity to key stakeholders.
• Understand operations, systems, and data related to the email and push programs.
• Collaborate with other Automation Managers to build and optimize campaigns by monitoring and analyzing results.
• Cross-functionally coordinate with design, merchandising, FED and other departments, as needed.
• Provide strategic direction to optimize KPIs of Email & Push campaigns.
• Create personalized, ad-hoc, and automated campaigns.
• Coordinate with Database Administrators, Marketing Analytics, FED & development teams to build customer segmentation and personalization.
• Create ad hoc queries, analyses and reports as needed, optimized for end-users.
• Follow legal policies as directed.

Kenntnisse

MS-Excel

SQL familiarity

HTML familiarity

Ausbildung

Bachelor’s Degree in Marketing, Economics, Finance, Information Systems, Business Management or related field

Tools

Braze

Jobbeschreibung

Bed Bath & Beyond, Inc. is seeking an Email Marketing Automation Manager to lead the design, execution and optimization of lifecycle and promotional campaigns across Email and Push channels.

You will collaborate with design/UX, content and development teams to implement strategies, run tests, and deliver actionable reports to key stakeholders. The role requires strong Excel and analytics, experience with SQL/HTML a plus, and the ability to manage multiple campaigns in a fast-paced environment,