Lifecycle Marketing Lead: Email & In-App Growth

Aircall.io, Inc.; New York (NY); On-site; USD 150,000 - 170,000; Full time

Job summary

Aircall.io, Inc. is seeking a Senior Lifecycle Marketing Manager to own how Aircall talks to prospects and customers by email and in-app message. Build nurture series that move prospects toward conversion and manage the engagement programs that keep customers active.

You'll report into Product Marketing and work closely with Marketing, Sales, Customer Success, and Product Management, shaping lifecycle strategy across campaigns, testing, and governance to improve retention and revenue.

Qualifications

• 5+ years in lifecycle, CRM, or email marketing at a B2B SaaS company.
• Hands-on HubSpot experience and nurture campaign creation.
• Proven ability to run A/B tests and translate results into actions.
• Strong cross-functional collaboration and writing skills.
• Experience owning an NPS or customer review program and using AI to improve lifecycle strategies.

Responsibilities

• Plan and execute email and in-app nurture campaigns for prospects and customers.
• Manage the lifecycle marketing calendar and campaign intake process.
• Align campaigns with pipeline and retention goals with Marketing, Sales, CS.
• Develop briefs, audience segmentation, targeting, and testing plans.
• Collaborate with Designers to maintain email templates.
• Design and run A/B tests to improve engagement.
• Set governance for messaging frequency and approvals.
• Own the NPS program and Trustpilot review strategy end to end.
• Track KPIs and drive improvements from data.

Skills

Lifecycle marketing

HubSpot

A/B testing

Cross-functional

AI fluency

NPS program

Email marketing

Tools

HubSpot

In-app messaging tools

Job description

Aircall.io, Inc. is seeking a Senior Lifecycle Marketing Manager to own how Aircall talks to prospects and customers by email and in-app message. Build nurture series that move prospects toward conversion and manage the engagement programs that keep customers active.

You'll report into Product Marketing and work closely with Marketing, Sales, Customer Success, and Product Management, shaping lifecycle strategy across campaigns, testing, and governance to improve retention and revenue.