Manager Lifecycle Marketing

Breeze Aviation Group, Inc.; United States; On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

HSA

401K

Generous PTO

Job summary

Breeze Aviation Group, Inc. is seeking a Manager Lifecycle Marketing to own the full lifecycle program across email, SMS, and push, from planning and segmentation through execution and reporting.

The role blends strategic thinking with hands-on execution, designing journeys (welcome, reengagement, win-back, post-purchase, loyalty) and building scalable templates while partnering with cross-functional teams to achieve acquisition, engagement and revenue goals.

Qualifications

• 4 year degree in Marketing, Advertising, or related field.
• 5+ years in B2C email, lifecycle, or CRM marketing.
• Hands-on HTML email coding in an ESP like Iterable.
• Strong analytics with GA and Excel tying activity to revenue.
• Experience with marketing automation, segmentation, and personalization.
• Understanding CAN-SPAM, TCPA, and deliverability compliance.
• Self-starter with proven project delivery under varying hours.
• Interest in AI and automation to boost marketing performance.

Responsibilities

• Own email, SMS, and push marketing program lifecycle design and execution.
• Develop audience segmentation to personalize messaging by behavior and lifecycle.
• Build scalable HTML email templates and coordinate asset creation.
• Manage campaign roadmap, timelines, and cross-functional dependencies.
• Lead testing, analytics, and optimization to improve engagement and revenue.
• Evaluate new ESPs, CDPs, and platforms with cross-team partners.
• Establish best practices for cadence, testing, opt-in/out management.

Skills

Email marketing

Lifecycle marketing

SMS marketing

Push notifications

Analytics

A/B testing

Project management

Education

Bachelor's degree in Marketing

Tools

Iterable

SendGrid

Figma

PowerBI

Snowflake

SQL

Excel

Job description

We are searching for a Manager Lifecycle Marketing to join our Seriously Nice™ Marketing team. This role combines strategic and analytical thinking with hands on execution, someone equally comfortable analyzing performance data and crafting the messaging that reaches our Guests. You will own the full lifecycle marketing program across email, SMS, and push, from planning and segmentation through execution and reporting.

Strategy & Lifecycle Management

Own the email, SMS, and push marketing program, including planning, lifecycle design, prioritization, and execution, in support of acquisition, engagement, retention, and revenue goals. Design and manage ongoing lifecycle journeys, including welcome, reengagement, win back, post purchase, and Loyalty. Develop and refine audience segmentation to personalize messaging based on behavior, engagement level, lifecycle stage, and product affinity. Maintain the campaign roadmap and content calendar, leading initiatives from concept through deployment, coordination with cross functional partners, managing timelines, and resolving dependencies. Guide the creation of email assets, including drafting copy, developing creative briefs, and partnering closely with Copy and Design to build on brand creative that drives conversions and engagement. Collaborate with marketing and other commercial teams to develop strategies that align with Breeze's overall brand, marketing, and business goals. Build and maintain scalable, production ready HTML email templates. Perform the operational tasks required to launch campaigns, including audience setup, journey configuration, scheduling, and final pre send validation. Establish rigorous project management and operational processes to ensure sends are accurately built, reviewed, tested, and deployed on time. Implement and optimize automation workflows, including welcome series, drip campaigns, and transactional sends. Support the selection and strategy for new ESPs, CDPs, and marketing platforms, coordinating with partners across teams to ensure a smooth transition. Establish best practices for email, SMS, and push campaigns, including cadence, message testing, and opt in and opt out management. Act as an organization wide resource for email, SMS, and push notification best practices, providing guidance on transactional and Guest notification strategy as needed.

Testing, Performance & Analytics

Monitor campaign and lifecycle performance, using data and analysis to identify trends, risks, and optimization opportunities. Analyze key performance metrics and produce clear, actionable readouts and recommendations that inform campaign and program decisions. Lead A/B and multivariate testing across subject lines, send times, content, and journey logic to improve engagement and growth. Help define and track key metrics for audience growth, engagement, and retention. Identify, troubleshoot, and resolve data quality and delivery issues related to ESP performance and reporting. Monitor deliverability and implement strategies to maintain a high inbox placement rate.

Guest Data & Compliance

Use Guest data to segment Breeze's subscriber lists based on demographics, geography, behavior, and preferences. Manage and maintain subscriber lists across email, SMS, and push, ensuring accuracy and compliance with data protection regulations. Implement list hygiene practices to improve deliverability and engagement. Make sure every send complies with spam and email marketing regulations (CAN-SPAM), TCPA, carrier guidelines, and related best practices. Partner with Product, Technology, and Data teams to define requirements, resolve issues, maintain a working understanding of data feeds, and develop journeys and campaigns that support lifecycle, promotional, and automation goals.

Minimum Qualifications

Four year degree in Marketing, Advertising, or a related field. 5+ years of experience in B2C email, lifecycle, or CRM marketing, with demonstrated experience building and managing multi layered, segmented journeys at scale. Hands on experience coding, building, and deploying HTML emails directly within an ESP such as Iterable, with sufficient proficiency to troubleshoot rendering issues. Deep experience with reporting and analytics, including Google Analytics and Excel, with a track record of connecting marketing activity to downstream revenue. Experience with marketing automation, segmentation, and personalization at scale. Understanding of CAN-SPAM, TCPA, deliverability, spam complaint rate, and related compliance standards across email, SMS, and push. Self-starter with a positive attitude and a strong desire to succeed. A track record of completing projects on time with minimal supervision, including a willingness to work varied hours when needed to meet deadlines. Interest in new technology, particularly AI and automation, and how it can improve marketing performance.

Preferred Qualifications

Experience with Iterable or a comparable ESP or CRM and lifecycle platform, with the ability to ramp up quickly on new systems. SendGrid and Figma experience a plus. PowerBI and Snowflake experience a plus. SQL experience a plus. Airline experience a plus.

Skills/Talents

Strong sense of email, SMS, and push marketing fundamentals. Excellent writing, editing, and proofreading skills, with a proven ability to adapt tone and style to brand needs. Strong project management and presentation skills, with the ability to think strategically while executing tactically. Strong attention to detail, organization, communication, and time management skills, with the ability to manage multiple priorities simultaneously. Strong analytical and reporting skills, with the ability to translate data into actionable recommendations. Collaborative and curious, with experience partnering across commercial, marketing, creative, analytics, ecommerce, IS, and data teams, while also working effectively independently. Proficient in Microsoft Office Suite, particularly Excel. Exemplifies Breeze's safety culture, values, and mission. Comfortable working in a fast-paced environment where priorities can shift quickly. Ability to work with individuals and teams at every level of the organization.

Physical Demands & Working Conditions

Prolonged periods of sitting at a desk and working on a computer Frequent use of hands and fingers for typing, handling documents, and operating standard office equipment Occasionally lift and/or move up to 15 pounds Occasional standing, walking, bending, and reaching within an office environment Clear verbal and written communication, requiring adequate speech, hearing, and vision.

Perks of the Job

Health, Vision, and Dental for Full Time Team Members Health Savings Account with Breeze Team Member Match 401K with Breeze Team Member Match Generous PTO Breeze Airways provides equal employment opportunities to all Team Members and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.