Lifecycle Marketing Manager: Email Nurture & Pipeline Hybrid

Fivetran, Inc.; Austin (TX); Hybrid; USD 113,000 - 135,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

Professional development

Virtual happy hours

Cell phone stipend

Mental health resources

Job summary

Fivetran, Inc. is seeking a Lifecycle Marketing Manager to drive email engagement and nurture for Commercial prospects. You will own email strategy, craft personalized journeys, and collaborate across demand generation, content, and sales to accelerate MQLs and pipeline.

This full-time hybrid role is based in Austin, TX. You will work with Marketo, analytics tools, and a data-driven approach to optimize performance and deliver measurable business impact.

Qualifications

• 4+ years of relevant B2B marketing experience with direct ownership of email marketing and lead nurture programs.
• Hands-on experience with Marketo, including building automated journeys, audience segmentation, personalization, and campaign reporting.
• A proven ability to develop and optimize nurture campaigns that drive prospect engagement.
• Strong email copywriting skills and an understanding of email design, deliverability, and QA best practices.
• A lifecycle mindset to build relevant prospect experiences based on buyer needs, behavior, and funnel stage.
• A data-driven approach to KPIs, experiments, and translating results into actionable insights.
• Strong collaboration and communication skills.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys guiding prospects through the buying process with behavior and funnel stage targeting.
• Develop audience segmentation and personalization in partnership with demand generation, sales, and ops.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement and conversions.
• Connect email nurture with digital campaigns and BDR outreach to create coordinated journeys.
• Manage email calendar, frequency, QA, deployment, and optimization with marketing operations.
• Plan experiments across messaging, content, design, timing, and frequency to boost performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution.

Skills

B2B marketing

Marketo

Email marketing

Lifecycle marketing

Campaign reporting

Copywriting

Data-driven

Collaboration

Tools

Marketo

Google Analytics

SFDC

Chat GPT

Claude

Looker

Job description

Fivetran, Inc. is seeking a Lifecycle Marketing Manager to drive email engagement and nurture for Commercial prospects. You will own email strategy, craft personalized journeys, and collaborate across demand generation, content, and sales to accelerate MQLs and pipeline.

This full-time hybrid role is based in Austin, TX. You will work with Marketo, analytics tools, and a data-driven approach to optimize performance and deliver measurable business impact.