Lifecycle Marketing Manager: B2B Email & Nurture

Wwshemi; Austin (TX); Hybrid; USD 113,000 - 135,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time away from work

Professional development and training

Company virtual happy hour / events

Job summary

Fivetran is seeking a Lifecycle Marketing Manager for its Austin, TX office to drive prospect engagement and conversion across the Commercial business. You will own email strategy, build automated journeys, and collaborate with sales and content teams to align campaigns with demand generation.

Ideal candidates have 4+ years in B2B marketing, hands-on Marketo experience, and a data-driven approach to optimize lead-to-MQL conversion and pipeline impact.

Qualifications

• 4+ years of B2B marketing experience with email nurturing ownership.
• Hands-on Marketo experience building journeys and campaigns.
• Strong email copywriting, deliverability, and QA practices.
• Lifecycle mindset for buyer-centric, data-driven programs.
• Experience defining KPIs and running experiments to improve results.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys that guide prospects through the buying process using behavior, interests, and funnel stage.
• Develop audience segmentation and personalization strategies with demand generation, sales, and marketing operations.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
• Manage the email calendar, contact frequency, and campaign production process, including QA, deployment, and optimization with marketing ops.
• Plan and execute experiments across messaging, content, design, timing, and frequency to improve performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution with actionable recommendations.

Skills

B2B marketing

Marketo

Email marketing

Lifecycle marketing

KPIs & analytics

Tools

Marketo

Job description

Fivetran is seeking a Lifecycle Marketing Manager for its Austin, TX office to drive prospect engagement and conversion across the Commercial business. You will own email strategy, build automated journeys, and collaborate with sales and content teams to align campaigns with demand generation.

Ideal candidates have 4+ years in B2B marketing, hands-on Marketo experience, and a data-driven approach to optimize lead-to-MQL conversion and pipeline impact.