Hybrid Lifecycle Marketing Manager – B2B Nurture & Growth

Wwshemi; Denver (CO); Hybrid; USD 113,000 - 135,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time away from work

Professional development and training

Company virtual happy hours

Monthly cell phone stipend

Mental health support platform

Job summary

Fivetran is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across its global Commercial business. This role combines email marketing with a lifecycle mindset to nurture new business prospects through the buying journey from initial awareness to MQL and pipeline.

Based in Denver, this hybrid, full-time position collaborates with demand generation, content, marketing operations, and sales to connect email nurture with broader campaigns.

Qualifications

• B2B demand generation and hands-on email campaign execution.
• Data-driven approach to improve conversion and drive business impact.
• Experience with lifecycle marketing and nurturing programs.

Responsibilities

• Own email marketing strategy for Commercial new business prospects.
• Build and optimize automated nurture journeys.
• Develop audience segmentation and personalization strategies.
• Craft compelling email copy and collaborate with product marketing.
• Connect email nurture with digital campaigns and BDR outreach.
• Plan and execute experiments to improve performance.
• Define KPIs and report on engagement and pipeline contribution.
• Partner with Marketing Operations to ensure deliverability and privacy compliance.

Skills

Email marketing

Lifecycle marketing

B2B demand generation

Lead nurture

Campaign reporting

Copywriting

Collaboration

Communication skills

Tools

Marketo

Google Analytics

SFDC

Chat GPT

Claude

Looker

Job description

Fivetran is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across its global Commercial business. This role combines email marketing with a lifecycle mindset to nurture new business prospects through the buying journey from initial awareness to MQL and pipeline.

Based in Denver, this hybrid, full-time position collaborates with demand generation, content, marketing operations, and sales to connect email nurture with broader campaigns.