Lifecycle Marketing Lead — B2B Email & Nurture

Fivetran; Philadelphia (Philadelphia County); Hybrid; USD 113,000 - 135,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous PTO + parental leave

RSU stock grants

Professional development

Company virtual events

Monthly cell phone stipend

Mental health resources

Job summary

Fivetran in Philadelphia is seeking a Lifecycle Marketing Manager to lead email strategy, build personalized automated journeys, and drive engagement for Commercial new business prospects. You will collaborate with demand generation, content, marketing operations, and sales to align nurture with broader campaigns and ensure measurable progress through the buyer journey.

The ideal candidate has 4+ years in B2B marketing, hands-on Marketo experience, and a data-driven mindset to improve conversion

Qualifications

• 4+ years of relevant B2B marketing experience.
• Hands-on Marketo experience with journey building and reporting.
• Proven ability to develop nurture campaigns that engage prospects.
• Strong email copywriting and design, deliverability, QA practices.
• Lifecycle mindset for buyer-focused experiences.
• Data-driven KPI definition and experimentation.
• Strong collaboration and communication; independent with priorities.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys guiding prospects through the buying process based on behavior and funnel stage.
• Develop audience segmentation and personalization with demand gen, sales, and ops teams.
• Craft compelling email copy and collaborate with product marketing, content, and brand to drive demos and conversions.
• Connect email nurture with digital campaigns, paid media, and BDR outreach for cohesive journeys.
• Manage email calendar, cadence, QA, deployment, and optimization with marketing operations.
• Plan and run experiments on messaging, content, design, timing, and frequency to lift performance.
• Define KPIs and report engagement, lead-to-MQL conversion, and pipeline impact.

Skills

B2B marketing experience

Marketo

Lead nurturing

Email copywriting

Campaign reporting

Data-driven KPIs

Collaboration

Tools

Marketo

Google Analytics

SFDC

ChatGPT

Claude

Looker

Job description

Fivetran in Philadelphia is seeking a Lifecycle Marketing Manager to lead email strategy, build personalized automated journeys, and drive engagement for Commercial new business prospects. You will collaborate with demand generation, content, marketing operations, and sales to align nurture with broader campaigns and ensure measurable progress through the buyer journey.

The ideal candidate has 4+ years in B2B marketing, hands-on Marketo experience, and a data-driven mindset to improve conversion