B2B Lifecycle Marketing Lead - Email & Nurture

Wwshemi; Philadelphia (Philadelphia County); Hybrid; USD 113,000 - 135,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Paid time off and holidays

Professional development

Virtual company events

Monthly cell phone stipend

Job summary

Fivetran in Philadelphia seeks a Lifecycle Marketing Manager to drive email programs for Commercial prospects. You will own email strategy and automated journeys, delivering personalized messages to move prospects from awareness to MQLs and pipeline.

You will collaborate across demand gen, content, ops, and sales to align campaigns, optimize segmentation, and improve conversion. This is a full-time hybrid role based in the Philadelphia office.

Qualifications

• 4+ years of relevant B2B marketing experience with email marketing ownership.
• Hands-on Marketo experience including journeys, segmentation and reporting.
• Proven ability to develop and optimize nurture campaigns for engagement.
• Strong email copywriting, deliverability, QA, and design understanding.
• Lifecycle mindset with data-driven KPI assessment.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects.
• Build and optimize automated nurture journeys guiding buyers through the funnel.
• Develop segmentation and personalization with cross-functional partners.
• Craft compelling email copy and collaborate with product marketing and content teams.
• Coordinate email with digital campaigns, paid media, and BDR outreach.
• Manage email calendar, frequency, QA, deployment, and optimization.
• Plan experiments to improve email and nurture performance.
• Define KPIs and report engagement, MQLs, and pipeline impact.
• Partner with Marketing Ops to maintain database health and deliverability.

Skills

Email marketing

Lifecycle marketing

Lead nurturing

Campaign reporting

Copywriting

Data analysis

Collaboration

Tools

Marketo

Google Analytics

SFDC / Salesforce

Looker

Job description

Fivetran in Philadelphia seeks a Lifecycle Marketing Manager to drive email programs for Commercial prospects. You will own email strategy and automated journeys, delivering personalized messages to move prospects from awareness to MQLs and pipeline.

You will collaborate across demand gen, content, ops, and sales to align campaigns, optimize segmentation, and improve conversion. This is a full-time hybrid role based in the Philadelphia office.