B2B Email Lifecycle Marketer | Pipeline Growth

Fivetran; Denver (CO); Hybrid; USD 113,000 - 135,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

RSU stock grants

Professional development

Virtual happy hours

Cell phone stipend

Mental health resources

Job summary

Fivetran in Denver, CO is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across our Commercial business. You will own email strategy and build personalized, automated journeys to move prospects from awareness to MQLs and pipeline.

The role requires hands-on experience with Marketo, a data-driven mindset, and collaboration with demand gen, content, operations, and sales to align email nurture with broader campaigns.

Qualifications

• 4+ years of relevant B2B marketing experience.
• Hands-on experience with Marketo, including building automated journeys, audience segmentation, personalization, and campaign reporting.
• Proven ability to develop and optimize nurture campaigns that drive prospect engagement.
• Strong email copywriting skills and understanding of email design, deliverability, and QA best practices.
• Lifecycle mindset with the ability to build relevant prospect experiences based on buyer needs and funnel stage.
• Data-driven approach to defining KPIs, designing experiments, and translating results into actionable insights.
• Strong collaboration and communication skills.
• Ownership, critical thinking, and ability to manage multiple priorities.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead‑to‑MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys guiding prospects through the buying process with behavior, interests, and funnel stage messaging.
• Develop audience segmentation and personalization strategies with demand generation, sales, and marketing operations.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
• Manage the email calendar, contact frequency, and campaign production process including QA, deployment, and ongoing optimization with ops.
• Plan and execute experiments across messaging, content, design, timing, and frequency to improve performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution; translate results into actions.
• Partner with Marketing Ops to build campaigns in Marketo, maintain database health and deliverability, and ensure privacy compliance.

Tools

Marketo

Job description

Fivetran in Denver, CO is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across our Commercial business. You will own email strategy and build personalized, automated journeys to move prospects from awareness to MQLs and pipeline.

The role requires hands-on experience with Marketo, a data-driven mindset, and collaboration with demand gen, content, operations, and sales to align email nurture with broader campaigns.