Lifecycle Marketing Leader — Personalization & Automation

CompTIA Human Resources; United States; Remote; USD 84,000 - 97,000; Full time

Benefits offered by this job

Health, Dental, and Vision Insurance &

FSA/HSA Plans

Performance bonus up to 10% of base

Unlimited PTO & 15 Paid Holidays

Flexible Schedules & Summer Hours

12 weeks of Paid Parental Leave

Sponsored Costco or Sam’s Membership

401K Retirement Plan with 6% company m

Spot Bonuses for going above & beyond

Tuition Reimbursement

Home Office Allowance

Wellness Reimbursement

Student Loan Repayment

Broadband Stipend

Job summary

CompTIA seeks a Lifecycle Marketing Manager to build and lead consumer lifecycle programs using email, segmentation, personalization, automation, and experimentation to boost engagement and revenue across the customer journey.

You will develop scalable lifecycle strategies, partner with international teams to extend capabilities, and collaborate across Growth, Brand, Product, Content, Analytics, and Tech to deliver measurable value for multiple markets.

Qualifications

• 5+ years of lifecycle marketing or related fields experience.
• Bachelor's degree preferred but not required.
• Experience with Sailthru, Dynamics, and Google Analytics is a plus.

Responsibilities

• Build and evolve consumer lifecycle marketing strategy, programs, and journeys across acquisition to re-engagement.
• Develop audience segmentation, targeting, personalization, and automated journeys.
• Identify opportunities to deliver personalized customer experiences using lifecycle data.
• Collaborate with RevOps and Technology on platforms, data, and enablement.
• Create calendars, QA, deployment, and post-campaign analysis for lifecycle campaigns.

Skills

Lifecycle marketing

CRM

Email marketing

Personalization

Marketing automation

A/B testing

Analytics

Cross-functional collaboration

Education

Bachelor's degree preferred

Tools

Sailthru

Microsoft Dynamics

Google Analytics

Job description

CompTIA seeks a Lifecycle Marketing Manager to build and lead consumer lifecycle programs using email, segmentation, personalization, automation, and experimentation to boost engagement and revenue across the customer journey.

You will develop scalable lifecycle strategies, partner with international teams to extend capabilities, and collaborate across Growth, Brand, Product, Content, Analytics, and Tech to deliver measurable value for multiple markets.