Lifecycle Marketing Architect — Email & Automation

Plug Technologies Inc; Los Angeles (CA); Sur place; USD 145 000 - 180 000; Plein temps

Résumé du poste

Plug is hiring a Lifecycle Marketing Lead in Los Angeles to shape customer communications across lifecycle stages. You’ll own strategy, copy, and execution with a deep marketing automation skill set, and work directly with cross-functional teams to move customers from value realization to retention.

This senior, in-person role requires coordinating with Product, BizOps, RevOps, and Sales, building scalable nurture journeys and measuring impact over time.

Qualifications

• 6+ years in lifecycle or retention marketing.
• Hands-on experience with marketing automation platforms.
• Strong copywriting with end-to-end messaging.
• Experience designing behavior-triggered, segmented campaigns.
• Experience collaborating with Sales and RevOps.

Responsabilités

• Work with Product, BizOps, and Sales to map funnel issues.
• Lead lifecycle strategy, copy, and execution for email and SMS.
• Set up behavior-triggered flows to replace ad hoc sends.
• Collaborate with RevOps on the technical build.
• Create content plan and editorial calendar for customers.
• Turn content into nurture journeys and track progress.
• Prioritize email and SMS with on-site personalization as a plus.

Connaissances

Lifecycle marketing

Retention marketing

Copywriting

Campaign strategy

Cross-functional collaboration

Data-driven

Outils

Marketing automation platforms

Description du poste

Plug is hiring a Lifecycle Marketing Lead in Los Angeles to shape customer communications across lifecycle stages. You’ll own strategy, copy, and execution with a deep marketing automation skill set, and work directly with cross-functional teams to move customers from value realization to retention.

This senior, in-person role requires coordinating with Product, BizOps, RevOps, and Sales, building scalable nurture journeys and measuring impact over time.