Global Lifecycle Marketing Manager (Email & Growth)

Warmada; Boston (MA); Hybrid; USD 93.000 - 123.000; Vollzeit

Zusammenfassung

Tenable is seeking a Lifecycle Marketing Manager to lead global email, in‑product, and lifecycle communications across customers, prospects, and partners. You will design programs, manage customer lifecycle communications, and build market communications to drive pipeline, adoption, and retention.

The ideal candidate has 5+ years in email marketing or lifecycle marketing, with experience in Marketo and Salesforce.

Qualifikationen

• 5+ years of professional experience in email marketing, demand generation, or lifecycle marketing.
• Bachelor's degree or equivalent experience.
• Ability to provide an email writing sample showcasing how you adapt tone and messaging for different persona types.
• A clear understanding of email strategy, what constitutes a successful campaign and how to measure and improve performance.
• Familiarity with marketing automation (e.g. Marketo) and CRM platforms (e.g. Salesforce).
• Comfort with A/B testing methodology and experience with analytics tools and reporting.
• Strong verbal and written communication skills, with the ability to create compelling copy and translate technical concepts into clear, value‑driven messaging.
• Strong project management skills and the ability to balance many projects simultaneously with short deadlines.
• Must be a self‑starter, accountable, and able to interface with various teams and stakeholders independently.
• An understanding of the cybersecurity industry and core buyer personas is a plus.

Aufgaben

• Lifecycle Communication Strategy: Own messaging strategy across email and other channels.
• Program Execution: Support engagement programs and events.
• Copywriting and Editing: Draft and refine high‑converting copy.
• Persona-Based Targeting: Adapt strategy for different buyer personas.
• A/B Testing: Design and manage tests across email copy and layouts.
• Project Management: Balance multiple projects with tight deadlines.
• Global Partnership: Coordinate with regional teams for consistent voice.
• Reporting & Analytics: Track KPIs and present insights.

Kenntnisse

Email marketing

Lifecycle marketing

Demand generation

Marketing automation

CRM (Salesforce)

A/B testing

Copywriting

Project management

Cross-functional collaboration

Cybersecurity industry knowledge

Ausbildung

Bachelor's degree or equivalent

Tools

Marketo

Salesforce

Jobbeschreibung

Tenable is seeking a Lifecycle Marketing Manager to lead global email, in‑product, and lifecycle communications across customers, prospects, and partners. You will design programs, manage customer lifecycle communications, and build market communications to drive pipeline, adoption, and retention.

The ideal candidate has 5+ years in email marketing or lifecycle marketing, with experience in Marketo and Salesforce.