Lifecycle Marketing Lead — Multi-Channel & Personalization

Housecall Pro; Denver (CO); Remote; USD 84,000 - 104,000; Full time

Benefits offered by this job

Health insurance

12+ paid holidays

Equity

Tech reimbursement

Paid parental leave

Flexible time off

Job summary

Housecall Pro is seeking a Lead, Lifecycle Marketing to own multi-channel lifecycle campaigns across email, SMS, and in-app messaging. You will collaborate with content, design, and analytics teams to ensure personalized, timely communications that drive engagement and conversions.

The role requires 5+ years in email marketing, strong HTML/CSS skills, and hands-on experience with Liquid/Mustache templates, data segmentation, and cross-channel optimization.

Qualifications

• Bachelor's degree or equivalent experience in Marketing/Communications.
• 5+ years in email marketing, SMS, and in-app messaging.
• Strong HTML/CSS skills for email layouts and rendering fixes.
• Experience writing Liquid/Mustache templates for personalization.
• Solid understanding of customer data models, segmentation and event triggers.
• Proven experience with A/B testing and cross-channel personalization.
• Knowledge of GDPR, CAN-SPAM, TCPA regulations.

Responsibilities

• Develop and implement multi-channel lifecycle marketing strategies (email, SMS, in-app).
• Create dynamic, personalized content using Liquid and Mustache logic.
• Configure and troubleshoot webhooks passing real-time data between marketing platforms and other systems.
• Collaborate with Product, Data, Martech, and Engineering to define event tracking and journeys.
• Partner with content/design teams to craft engaging campaigns for customer segments.
• Segment lists and apply personalization for targeted communications.
• Conduct A/B testing to optimize campaigns and engagement.
• Maintain lifecycle marketing calendar for cohesive messaging across channels.
• Monitor regulatory compliance and industry trends; adapt as needed.

Skills

Email marketing

HTML/CSS

Liquid/Mustache

Data segmentation

A/B testing

Regulatory compliance

CDP familiarity

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Segment / mParticle / RudderStack

Job description

Housecall Pro is seeking a Lead, Lifecycle Marketing to own multi-channel lifecycle campaigns across email, SMS, and in-app messaging. You will collaborate with content, design, and analytics teams to ensure personalized, timely communications that drive engagement and conversions.

The role requires 5+ years in email marketing, strong HTML/CSS skills, and hands-on experience with Liquid/Mustache templates, data segmentation, and cross-channel optimization.